The largest invite-only
programmatic forum across the region

When
October 10, 2019
Price
$1950+GST (NETWORKER PASS)

INVITE BY REQUEST (BRAND/AGENCY PASS)
days
4
8
hours
0
7
minutes
4
7
seconds
2
0

Speakers

Introducing our speakers for Modern Marketing Summit Sydney 2019:

Ana Milicevic

Ana Milicevic

Principal & Co-Founder
Tom Eslinger

Tom Eslinger

Co-Founder and Creative
Naomi Simson

Naomi Simson

Co-Founder
Julie Hutchinson

Julie Hutchinson

Marketing Director
Adele Wieser

Adele Wieser

Managing Director, Australia & New Zealand
Rob Leach

Rob Leach

General Manager, APAC
Ricky Chanana

Ricky Chanana

Managing Director, AUNZ, Unruly
Jodi Fraser

Jodi Fraser

Commercial Director
Becca Watts

Becca Watts

Brand Marketing Manager
Jordan King

Jordan King

Director of Audience and Automation
Anthony Dureau

Anthony Dureau

Chief Client Officer, AMP
Joe Kinchin

Joe Kinchin

Programmatic Commercial Director
Gai Le Roy

Gai Le Roy

Interim CEO & Director of Research, IAB
Phil Townend

Phil Townend

Chief Commercial Officer, APAC
Ryf Quail

Ryf Quail

Managing Director
Ana Milicevic

Ana Milicevic

Principal & Co-Founder - Sparrow Advisors

Ana is an accomplished entrepreneur, versatile executive and digital technology innovator. As principal and co-founder of Sparrow Advisers, Ana helps marketers and C-suite executives build effective data products and operationalize data assets to drive more value in a customer-centric, cross-channel environment.

Tom Eslinger

Tom Eslinger

Co-Founder and Creative - unlshd
Naomi Simson

Naomi Simson is an Australian businessperson, writer, and entrepreneur. In July 2017, she co-founded the Big Red Group (BRG) with business partner, David Anderson. The Big Red Group includes marketplace brands Adrenaline (acquired in November 2018), Redii.com, RedBalloon and Marketics (Albert AI).

The group serves an experience every minute, and turns over more than $100m a year. Naomi is the founder of RedBalloon, an online experience gift retailer based in Australia which operates under the parent company the Big Red Group. Simson is the author of two books, Live What you Love and Ready to Soar. She was a shark on the Australian television show Shark Tank.

Julie Hutchinson

Julie Hutchinson

Marketing Director - Volvo
Adele Wieser

Adele Wieser

Managing Director, Australia & New Zealand - Index Exchange

With 10+ years digital experience, Adele has carved out a reputation as one of the top authorities on programmatic media trading in Australia and the broader APAC region.

Securing a role at ninemsn in the digital sales team after finishing University, Adele got her first taste of the power of technology in the digital ecosystem, running and optimising performance campaigns using Atlas. For Adele, technology has allowed her to develop a childhood love of solving puzzles into a career focused on tackling complex issues for digital publishers.

Joining Yahoo!7, Adele found and lead its Direct Response business, using one of the first real time trading platforms RightMedia. In the three and a half years that followed, Adele rose to head of regional operations leading a team of 10 across APAC and building an outstanding reputation among many of the most distinguished media owners in the market.

Adele is currently Managing Director for Australia & New Zealand at Index Exchange.

Rob Leach

Rob Leach

General Manager, APAC - Kargo

Rob Leach is a results driven business leader with over 20 years experience in the advertising and media industry. He completed an Economics degree at Oxford Brookes University and has since worked for some of the world's largest media brands including BSkyB, Newscorp and BBC Worldwide. Rob has an impressive track record of launching and growing digital businesses, leading high performing teams and delivering profitable strategic solutions.

This includes launching Interactive TV Advertising at BSkyB, MCN Connect Australia (Foxtel's online and interactive advertising division) and the BBC Global iPlayer. Rob is a thought leader in the monetisation of content across converging digital platforms. He is an accomplished industry spokesperson with international experience and has spoken at conferences and events across the UK, Europe, the USA, South Africa and ANZ. Rob currently lives in Sydney, Australia, where he is General Manager, Asia Pacific, for Kargo.

Ricky Chanana

Ricky Chanana

Managing Director, AUNZ, Unruly - Unruly

Ricky is currently Managing Director of Unruly AUNZ, where he believes in utilising consumer research, actionable insight and market awareness, to help his clients supercharge their digital video campaigns and drive business impact.

Having worked in the industry for over 15 years, Ricky has extensive experience on both the buy and sell sides of the advertising fence. Throughout his career at media agencies and publishers, he has worked with major global and local brands within FMCG, Auto, Finance, Retail as well as other prominent categories.

Ricky is a passionate advocate of innovation to improve the consumer experience, and has continually strived to push the boundaries for his organisation in an ever-changing digital landscape.

In his previous role as Chief Investment Officer for Maxus, Ricky oversaw all major investment across the agency. He upskilled his team to become leaders in media mix modelling - in turn helping their clients to drive efficiencies through screen agnostic planning and fluid investment across the media mix.

Jodi Fraser

Jodi Fraser

Commercial Director - PUBLICIS MEDIA

I am a video evangelist. My first love being Television, and now with high quality video content being available across multiple platforms this love has continued to grow. Most importantly, with 18 years’ experience in media in agency and on sales side, I know how to turn great ideas into revenue.

Becca Watts

Becca Watts

Brand Marketing Manager - ebay

Passionate Brand Marketer with a range of experience gained over 11 years.
Leading the strategy, media and creative development and implementation of consumer brand campaigns.
Full 360 Brand Management including P&L and budgeting, Partnership Marketing, Branded Content, and Experiential.

Jordan King

Jordan King

Director of Audience and Automation - Nine
Anthony Dureau

Anthony Dureau

Chief Client Officer, AMP - AMP

Ant has 25 years experience in senior sales and marketing roles across telecommunications and finance.
He has worked on the launch of 3 Mobile, the migration to Vodafone, and in AMPs recent customer transformation.

Joe Kinchin

Joe Kinchin

Programmatic Commercial Director - Dentsu Aegis Network
Gai Le Roy

Gai Le Roy

Interim CEO & Director of Research, IAB - IAB

With over 20 years' experience in digital media & advertising, Gai brings extensive industry knowledge and a deep understanding of both the commercial and consumer elements of the digital advertising market. She helps drives the IAB's programs to build a healthy, diverse and sustainable digital advertising industry. She has previously held senior management and research roles in a range of media organisations including Fairfax, Nine and Nielsen.

Simon Birkenhead

Simon Birkenhead

CEO, KPEX - KPEX

Simon Birkenhead has worked his whole career in online marketing. Prior to moving from London to Auckland to be CEO of KPEX in July 2018, he was European MD at digital benchmarking business L2, where he advised CMOs and CDOs at many of the world's biggest brands on how to maximise the impact of digital investments.

Before L2, Simon held global executive roles at Google, Telefónica and 3M. He has Masters degrees from Cambridge University and London Business School, and writes movie screenplays in his spare time.

Phil Townend

Phil Townend

Chief Commercial Officer, APAC - Unruly
Yvonne Adele

Yvonne Adele is a Corporate Event Speaker, MC and Business Consultant. She started in tech-support at Microsoft in Australia, then Europe before starting her own consultancy assisting Australian businesses to get the most out of technology. Since her 10yr stint on national television, Yvonne has travelled the world as a Speaker on the topics of Innovation and Digital Marketing. She shines a light on the experiences of consumers from their perspective in her engaging presentations.

Yvonne has worked with brands of all sizes such as NAB, AMEX, Fernwood Fitness, Business Victoria, ad:tech, REA Group, Intel, Retail Global (Qld and Las Vegas), Telstra and Woolworths.

Ryf Quail

Ryf Quail

Managing Director - MMS

Ryf enjoys a strong network across the Asia Pacific region which he has cultivated across his career. He holds an MBA from the University of Otago Business School and is passionate about change and the continual learning required to keep ahead of the curve.

Ryf Quail

Managing Director
ryf.quail@comexposium.com
+61 (0) 452 558 211

Agenda

Get ready to hear the best brand and agency marketers discussing the hottest industry topics – all on one stage and all focused on programmatic. In a single day, MMS Sydney will change the way you think about modern marketing and programmatic innovations while uncovering new trends, technologies, and case studies to propel your strategy further.

The agenda will be updated frequently, so be sure to check back for the latest information.

  • Speakers

    Ryf Quail Managing Director, MMS
    Ryf Quail

    Ryf Quail

    Managing Director
    MMS

    Ryf enjoys a strong network across the Asia Pacific region which he has cultivated across his career. He holds an MBA from the University of Otago Business School and is passionate about change and the continual learning required to keep ahead of the curve.

    Ryf Quail

    Managing Director
    ryf.quail@comexposium.com
    +61 (0) 452 558 211

  • Speakers

    Ana Milicevic Principal & Co-Founder, Sparrow Advisors
    Ana Milicevic

    Ana Milicevic

    Principal & Co-Founder
    Sparrow Advisors

    Ana is an accomplished entrepreneur, versatile executive and digital technology innovator. As principal and co-founder of Sparrow Advisers, Ana helps marketers and C-suite executives build effective data products and operationalize data assets to drive more value in a customer-centric, cross-channel environment.

  • Speakers

    Adele Wieser Managing Director, Australia & New Zealand, Index Exchange
    Adele Wieser

    Adele Wieser

    Managing Director, Australia & New Zealand
    Index Exchange

    With 10+ years digital experience, Adele has carved out a reputation as one of the top authorities on programmatic media trading in Australia and the broader APAC region.

    Securing a role at ninemsn in the digital sales team after finishing University, Adele got her first taste of the power of technology in the digital ecosystem, running and optimising performance campaigns using Atlas. For Adele, technology has allowed her to develop a childhood love of solving puzzles into a career focused on tackling complex issues for digital publishers.

    Joining Yahoo!7, Adele found and lead its Direct Response business, using one of the first real time trading platforms RightMedia. In the three and a half years that followed, Adele rose to head of regional operations leading a team of 10 across APAC and building an outstanding reputation among many of the most distinguished media owners in the market.

    Adele is currently Managing Director for Australia & New Zealand at Index Exchange.

  • Moderator

    Ricky Chanana Managing Director, AUNZ, Unruly, Unruly
    Ricky Chanana

    Ricky Chanana

    Managing Director, AUNZ, Unruly
    Unruly

    Ricky is currently Managing Director of Unruly AUNZ, where he believes in utilising consumer research, actionable insight and market awareness, to help his clients supercharge their digital video campaigns and drive business impact.

    Having worked in the industry for over 15 years, Ricky has extensive experience on both the buy and sell sides of the advertising fence. Throughout his career at media agencies and publishers, he has worked with major global and local brands within FMCG, Auto, Finance, Retail as well as other prominent categories.

    Ricky is a passionate advocate of innovation to improve the consumer experience, and has continually strived to push the boundaries for his organisation in an ever-changing digital landscape.

    In his previous role as Chief Investment Officer for Maxus, Ricky oversaw all major investment across the agency. He upskilled his team to become leaders in media mix modelling - in turn helping their clients to drive efficiencies through screen agnostic planning and fluid investment across the media mix.

    Speakers

    Phil Townend Chief Commercial Officer, APAC, Unruly
    Phil Townend

    Phil Townend

    Chief Commercial Officer, APAC
    Unruly
    Gai Le Roy Interim CEO & Director of Research, IAB, IAB
    Gai Le Roy

    Gai Le Roy

    Interim CEO & Director of Research, IAB
    IAB

    With over 20 years' experience in digital media & advertising, Gai brings extensive industry knowledge and a deep understanding of both the commercial and consumer elements of the digital advertising market. She helps drives the IAB's programs to build a healthy, diverse and sustainable digital advertising industry. She has previously held senior management and research roles in a range of media organisations including Fairfax, Nine and Nielsen.

    Jodi Fraser Commercial Director, PUBLICIS MEDIA
    Jodi Fraser

    Jodi Fraser

    Commercial Director
    PUBLICIS MEDIA

    I am a video evangelist. My first love being Television, and now with high quality video content being available across multiple platforms this love has continued to grow. Most importantly, with 18 years’ experience in media in agency and on sales side, I know how to turn great ideas into revenue.

    Becca Watts Brand Marketing Manager, ebay
    Becca Watts

    Becca Watts

    Brand Marketing Manager
    ebay

    Passionate Brand Marketer with a range of experience gained over 11 years.
    Leading the strategy, media and creative development and implementation of consumer brand campaigns.
    Full 360 Brand Management including P&L and budgeting, Partnership Marketing, Branded Content, and Experiential.

  • Speakers

    Rob Leach General Manager, APAC, Kargo
    Rob Leach

    Rob Leach

    General Manager, APAC
    Kargo

    Rob Leach is a results driven business leader with over 20 years experience in the advertising and media industry. He completed an Economics degree at Oxford Brookes University and has since worked for some of the world's largest media brands including BSkyB, Newscorp and BBC Worldwide. Rob has an impressive track record of launching and growing digital businesses, leading high performing teams and delivering profitable strategic solutions.

    This includes launching Interactive TV Advertising at BSkyB, MCN Connect Australia (Foxtel's online and interactive advertising division) and the BBC Global iPlayer. Rob is a thought leader in the monetisation of content across converging digital platforms. He is an accomplished industry spokesperson with international experience and has spoken at conferences and events across the UK, Europe, the USA, South Africa and ANZ. Rob currently lives in Sydney, Australia, where he is General Manager, Asia Pacific, for Kargo.

  • Speakers

    Naomi Simson

    Naomi Simson is an Australian businessperson, writer, and entrepreneur. In July 2017, she co-founded the Big Red Group (BRG) with business partner, David Anderson. The Big Red Group includes marketplace brands Adrenaline (acquired in November 2018), Redii.com, RedBalloon and Marketics (Albert AI).

    The group serves an experience every minute, and turns over more than $100m a year. Naomi is the founder of RedBalloon, an online experience gift retailer based in Australia which operates under the parent company the Big Red Group. Simson is the author of two books, Live What you Love and Ready to Soar. She was a shark on the Australian television show Shark Tank.

  • Moderator

    Simon Birkenhead

    Simon Birkenhead has worked his whole career in online marketing. Prior to moving from London to Auckland to be CEO of KPEX in July 2018, he was European MD at digital benchmarking business L2, where he advised CMOs and CDOs at many of the world's biggest brands on how to maximise the impact of digital investments.

    Before L2, Simon held global executive roles at Google, Telefónica and 3M. He has Masters degrees from Cambridge University and London Business School, and writes movie screenplays in his spare time.

    Speakers

    Jordan King Director of Audience and Automation, Nine
    Jordan King

    Jordan King

    Director of Audience and Automation
    Nine
    Joe Kinchin Programmatic Commercial Director, Dentsu Aegis Network
    Joe Kinchin

    Joe Kinchin

    Programmatic Commercial Director
    Dentsu Aegis Network
    Anthony Dureau Chief Client Officer, AMP, AMP
    Anthony Dureau

    Anthony Dureau

    Chief Client Officer, AMP
    AMP

    Ant has 25 years experience in senior sales and marketing roles across telecommunications and finance.
    He has worked on the launch of 3 Mobile, the migration to Vodafone, and in AMPs recent customer transformation.

    Julie Hutchinson Marketing Director, Volvo
    Julie Hutchinson

    Julie Hutchinson

    Marketing Director
    Volvo
  • Speakers

    Tom Eslinger Co-Founder and Creative, unlshd
    Tom Eslinger

    Tom Eslinger

    Co-Founder and Creative
    unlshd

  • JOIN US

Coffee on arrival
8.30am - 9.00am

Fuel your brain and start networking with our amazing lineup of thought-leaders.

Welcome & Opening Remarks
9.00am - 9.15am

Speakers:
Ryf Quail, Managing Director, MMS

Keynote: Sparrow Advisors
9.15am - 9.50am

Speakers:
Ana Milicevic, Principal & Co-Founder, Sparrow Advisors

Platinum Keynote: Index Exchange
9.50am - 10.25am

Speakers:
Adele Wieser, Managing Director, Australia & New Zealand, Index Exchange

Coffee Break
10.25am - 10.55am

Time for some much needed caffeine and some more stellar networking.

Panel: Sound off is the new black. Evolution of video advertising for the mobile generation
10.55am - 11.20am

Moderator:
Ricky Chanana, Managing Director, AUNZ, Unruly, Unruly
Speakers:
Phil Townend, Chief Commercial Officer, APAC, Unruly
Gai Le Roy, Interim CEO & Director of Research, IAB, IAB
Jodi Fraser, Commercial Director, PUBLICIS MEDIA
Becca Watts, Brand Marketing Manager, ebay

This panel will explore the changing digital video landscape and what advertisers need to know to ensure they stay ahead of the game.

With the possibility of other browsers following Apple's suit and implementing their own versions of Intelligent Tracking Prevention (ITP), what measures can advertisers take to ensure consumer eyeballs aren't separated from targeted advertising. What implications does this have on the idea of Universal ID?
What about audibility? HAVOC is a metric many advertisers are wedded to, but in the age of browsers penalising publishers for running sound on ads, are audio metrics still valid? How can advertisers optimise creative for sound off environments? And are there better measures of success?

Gold Keynote
11.20am - 11.45am

Speaker to be announced soon.

Gold Keynote: Kargo
11.45am - 12.10pm

Speakers:
Rob Leach, General Manager, APAC, Kargo

Round Table Discussions
12:10pm - 12:45pm

Networking Lunch
12:45pm - 1:35pm

Keynote: Big Red Group
1:35pm - 2.05pm

Speakers:

Gold Keynote: Joystick Interactive
2.05pm - 2.30pm

Speaker to be announced.

Panel: The precipice - TV, outdoor, audio & other emerging opportunities
2.30pm - 3.00pm

Moderator:
Speakers:
Jordan King, Director of Audience and Automation, Nine
Joe Kinchin, Programmatic Commercial Director, Dentsu Aegis Network
Anthony Dureau, Chief Client Officer, AMP, AMP
Julie Hutchinson, Marketing Director, Volvo

Theoretically programmatic advertising is a no brainer; utilising automation of customer data to better target, drive repeat purchase and ultimately increase advertising yields. But now, after a difficult puberty, Programmatic has come of age. The cowboys have been pushed to one side, transparency is hygiene, correct standards have been established, and yields are increasing.

This is prime time to step it up a notch and benefit from even further advances in the space. But how? Where? And more importantly, what does that mean for true indicators of success across the full marketing mix? Join Nine, Xaxis, National Tiles, SCA and KPEX as we explore this very notion with practical implementation tips and some provocative discussion.

Coffee Break
3.00pm - 3.30pm

Time for some much needed caffeine and some more stellar networking.

Gold Keynote
3.30pm - 4.00pm

Speaker to be announced.

Keynote
4.00pm - 4.30pm

Speakers:
Tom Eslinger, Co-Founder and Creative, unlshd

Closing Remarks
4.30pm - 5.00pm

Networking & Drinks
5.00pm - 5.10pm

Sponsors and Partners

Platinum Sponsor

Index Exchange

Gold Sponsors

Kargo
Unruly
Joystick Interactive

Bronze Sponsors

Taboola
Marketsoft
KPEX
News Corp Australia

Partners

NMPi
YourFilm
Brightcove
Sponsors

Modern Marketing Summit

Our mission is to uncover innovative solutions to the marketing challenges facing a modern era. Marketing leaders view MMS as the place to connect, share, and learn about what's happening across the industry. We curate conversations by bringing together industry leaders from ad technology and publishing companies to showcase what's new and next. In addition to the world-class speakers we put on stage, over 75% of the audience at our events is made up of senior-level brand and agency decision-makers.

HOW IT WORKS

The unique MMS model.

  • TARGETED BRAND & AGENCY NETWORKING

    Through a process of research and invitation requests, we select the brands & agencies with the most innovative live mobile campaigns and initiatives.

  • ONE-TO-ONE ENGAGEMENT

    Use our app one month prior to the event to start networking and plan who you want to meet on the day.

  • INSIGHT, INNOVATION & INTELLIGENCE

    Discover the trends, campaign insight and tactics that are giving marketers the edge on mobile.

  • THE MAGIC
    HAPPENS

    Through several touchpoints during the event, lasting relationships are formed, ideas are shared, problems are solved and business is done.


  • JOIN US

Highlights

Prepare for a full day of compelling content, extraordinary speakers and networking opportunities of a lifetime. At this intimate, invitation-only event, we will hear from CEO’s, CMO’s, and CDO’s from top brands and agencies on the hottest topics facing programmatic today. See highlights from MMS Mobile last year.

Advertiser and Agency Ticket Invitation Request

MMS Sydney 2019
Oct 10th, 2019 July 25th, 2017
Doltone House
HYDE PARK
Sydney
Doltone House
HYDE PARK
Sydney
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