Brendon Cook founded oOh!media in 1989. With over 39 years’ experience in outdoor advertising, Brendon has been at the forefront of the Out Of Home advertising business in Australia and New Zealand, creating a multi-award winning company and being actively involved in pioneering the industry’s move into digital.
Under Brendon’s leadership, the business continues to deliver strong growth through organic growth, strategic acquisitions and the development and introduction of several new environments to capitalise on the growth in digital and people’s increasing habits away from home.
Brendon is a founding and current board member of the Outdoor Media Association and was instrumental in the development of the MOVE (Measurement of Outdoor Visibility and Exposure) project, a system that allowed for improved accuracy in reporting measurable outcomes to clients using Out Of Home media.
Brendon is the International Vice President of the Federation European Publicite Exterieur (FEPE) a Global Out Of Home industry body, the first Australian to sit on the Board in the organization’s 50 year history.
After 6 years with OMD, Autumn has decided to join Horizon Media in Los Angeles as the EVP of Digital, Managing Partner where she will be leading both the digital and analytics teams in the West come mid-October.
Autumn previously held the position of Head of Digital, West Coast for OMD, where she helped craft the vision for how all digital channels drive existing and new clients’ businesses.
Autumn has significant experience in influencing and inspiring all teams and functions across the region to ensure the digital vision comes to life in the work - and leading ongoing digital thought leadership and education internally and externally. With the complex and always shifting digital space, she integrated with and across the broader teams (creative partners, media owners and most of all, clients).
Autumn’s focus has been on insuring OMD’s Digital Strategy and Investment vision and practices consistently delivered for clients. Prior to that, she spent the past several years helping to lead and evolve OMD’s digital analytics offering. Before OMD, Autumn spent many years focused on the automotive vertical. She spent 3 years at Toyota where she developed their internal analytics team supporting the Toyota, Lexus and Scion brands. She also worked on Nissan and Infiniti, as the Manager of Business Intelligence at The Designory.
Jenny has been in technology-driven marketing (on and offline) for over 30 years. She has worked across Australia, Asia, America and Europe and is focused on driving innovation, growth and the evolution of the digital marketing industry.
Jenny was appointed to her current role as CMO of market-leading comparison service comparethemarket.com.au, to fast-track the company’s transformation into a truly customer-centric business by diversifying its consumer interactions and relationships. She is also responsible for evolving one of Australia’s most-loved brand assets – the meerkats.
Jenny is an active participant in digital industry associations, and speaks frequently at conferences on various aspects of digital and the impact it has had on both the marketing and advertising industries. She has developed and run training programs for AdSchool and private clients, and has participated at board level on change management, particularly in relation to digital.
With a strong focus on digital, jenny has worked with marketers, agencies and media companies to implement major digital change either through the evolution or the creation of totally new business models.
Ricky is currently Managing Director of Unruly AUNZ, where he believes in utilising consumer research, actionable insight and market awareness, to help his clients supercharge their digital video campaigns and drive business impact.
Having worked in the industry for over 15 years, Ricky has extensive experience on both the buy and sell sides of the advertising fence. Throughout his career at media agencies and publishers, he has worked with major global and local brands within FMCG, Auto, Finance, Retail as well as other prominent categories.
Ricky is a passionate advocate of innovation to improve the consumer experience, and has continually strived to push the boundaries for his organisation in an ever-changing digital landscape.
In his previous role as Chief Investment Officer for Maxus, Ricky oversaw all major investment across the agency. He upskilled his team to become leaders in media mix modelling - in turn helping their clients to drive efficiencies through screen agnostic planning and fluid investment across the media mix.
Stephanie Famolaro is Director of Agency API Sales, APAC, at The Trade Desk. In her role, Stephanie is responsible for building relationships with leading agencies in the region to develop intellectual property that helps solve each advertisers’ unique challenges.
Prior to joining The Trade Desk in 2017, she worked at leading media technology company AOL International, Australia, as Head of Platform Sales. Stephanie brings over eight years of industry-related experience, beginning her career as a Sales Coordinator at Sensis, where she sold online advertising solutions to media agencies and brands. She also serves a member of the IAB’s Video Committee.
Stephanie holds a Master of Business Administration degree from the University of Sydney Business School and a Bachelor of Media and Communications from the University of Technology Sydney.
Rob Leach is a results driven business leader with over 20 years experience in the advertising and media industry. He completed an Economics degree at Oxford Brookes University and has since worked for some of the world's largest media brands including BSkyB, Newscorp and BBC Worldwide. Rob has an impressive track record of launching and growing digital businesses, leading high performing teams and delivering profitable strategic solutions.
This includes launching Interactive TV Advertising at BSkyB, MCN Connect Australia (Foxtel's online and interactive advertising division) and the BBC Global iPlayer. Rob is a thought leader in the monetisation of content across converging digital platforms. He is an accomplished industry spokesperson with international experience and has spoken at conferences and events across the UK, Europe, the USA, South Africa and ANZ. Rob currently lives in Sydney, Australia, where he is General Manager, Asia Pacific, for Kargo.
Jason Tonelli is CEO of Performics Australia, the performance marketing engine of Publicis Groupe.
He has more than 16 years’ experience in media search, trading, and technology, having worked across most facets of digital media from search to running a trading desk.
Jason was previously the Chief Digital and Technology Officer for Publicis Media, where he drove leading technology solutions, innovation and digital strategic work across the Group. Prior to this, he worked for five years as the Executive Director of Digital Technology and Content at Starcom Mediavest Group and before this he spent over seven years at Aegis developing and leading their programmatic solution.
Jason has directly worked with the world’s leading brands to transform their digital strategies and performance. He currently leads a team of world-class performance marketers in helping brands unlock better performance from their online budgets.
With over 20 years' experience in digital media & advertising, Gai brings extensive industry knowledge and a deep understanding of both the commercial and consumer elements of the digital advertising market. She helps drives the IAB's programs to build a healthy, diverse and sustainable digital advertising industry. She has previously held senior management and research roles in a range of media organisations including Fairfax, Nine and Nielsen.
John is CEO of the Association of Australian National Advertisers (AANA), the peak industry body representing Australia’s advertisers and has been in the role since September 2017. Prior to the AANA John had a 25 year marketing career in FMCG, working in several categories including food, confectionery, household cleaners and personal care, with a number of global companies including Unilever, Kellogg, Nestle and Reckitt Benckiser.
His most recent role was CMO at Unilever ANZ.
Originally from Yorkshire, England, John has lived and worked in several countries, including the US, Canada and the Middle East. He lives in Sydney along with his wife, Jacquie and two daughters, Leah & Anna.
Sophie is the CEO of the Media Federation of Australia. Starting her career working at one of the first Independent Media Agencies, Sophie has over 25 years’ experience in the media and communication industry, ranging from working as a Media Specialist at full service Communication Agencies and independent Media Agencies to Senior Marketing roles in global FMCG and Telco companies.
Her most recent role before joining the MFA was Head of Marketing Services for Kraft Australia New Zealand, prior to this Sophie was Global Head of Media for Vodafone based in Europe. Before re-locating overseas, she spent 10 years working for Unilever as the Australasia Media Director.
As Country Manager, Australia, Adele provides support to all assets of the business while also helping lead and evaluate new market and growth opportunities. With 10+ years of digital experience, Adele has carved out a reputation as one of the top authorities on programmatic media trading in Australia and the broader APAC region. Securing a role at ninemsn in the digital sales team after finishing University, Adele got her first taste of the power of technology in the digital ecosystem, running and optimising performance campaigns using Atlas. For Adele, technology has allowed her to develop a childhood love of solving puzzles into a career focused on tackling complex issues for digital publishers.
Joining Yahoo!7, Adele found and lead its Direct Response business, using one of the first real time trading platforms RightMedia. In 2012, Adele joined Rubicon Project, at that time, an up and coming technology player now synonymous with programmatic trading. In the three and a half years that followed, Adele rose to head of regional operations leading a team of 10 across APAC and building an outstanding reputation among many of the most distinguished media owners in the market, including: News Corp, eBay, Realestate.com.au, Fairfax Digital NZ, TradeMe, The Guardian, Domain.
Read more at http://apac.advertisingweek.com/speakers/?id=202#fme2iCzZ9u8rCjHl.99
Heath Irving is Head of Programmatic and Partnerships, AUNZ at Unruly, where he uses his programmatic expertise to deliver better outcomes for advertisers and guide them on their programmatic journey. Heath is passionate about using data and tech to drive tangible value for his clients, and innovation within the industry.
Heath is a senior media professional with over 7 years’ experience in digital and programmatic advertising. Having worked with global and local brands in roles across ad tech, publishing and agency land, Heath’s experience spans both the buy and sell sides of the industry.
He has built a reputation as an expert in cross screen programmatic advertising, including TV, video, audio and proximity. In his previous role as Screens Strategist at Amplifi, Heath was responsible for building out bespoke solutions to solve the business challenges of Dentsu’s tier one clients
Tom has over 20 years’ experience across a variety of international sales, product and strategic roles. As Chief Commercial Officer of Adslot, Tom is responsible for Sales, Client Services and Operations for the UK, APAC and EMEA regions. Prior to moving to Australia in 2005, Tom worked in his native UK where he worked in media strategy roles before moving into digital in 2000 with Outrider (now MEC Interaction). There he was tasked with successfully developing a consistent brand proposition across all markets in Western Europe. He later became Managing Director for their UK business, before moving to Australia.
Matt has 8+ years’ experience in the media and advertising industry with previous roles spanning, broadcast, adtech and digital marketing.
As Senior Director of Demand Facilitation, Matt is responsible for building and managing strategic demand-side (DSP, Agency and Brand) relationships.
Educating ANZ ad buyers on all things video, as well as facilitate their discovery and how to best access the video inventory that is going to match their audience and campaign KPI’s within the SpotX platform.
Matt has a Bachelors Degree in Marketing from Saint Cloud State University.
Follow his tweets - @msteffo
Ryf enjoys a strong network across the Asia Pacific region which he has cultivated across his career. He holds an MBA from the University of Otago Business School and is passionate about change and the continual learning required to keep ahead of the curve.
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