MMS Melbourne Advisory Board 2019
Highly effective and commercially minded business leader with 15+ years’ experience in traditional, digital, social and data driven marketing in Australia and overseas markets.
ThinkTV is a research driven, marketing and technology development company that reinforces the value of television.
As the CEO of ThinkTV I lead a collective effort to demonstrate how advertising in broadcast quality content environments remains the most effective advertising platform for the Australian marketing and media community.
Jason Tonelli is CEO of Performics Australia, the performance marketing engine of Publicis Groupe.
He has more than 16 years’ experience in media search, trading, and technology, having worked across most facets of digital media from search to running a trading desk.
Jason was previously the Chief Digital and Technology Officer for Publicis Media, where he drove leading technology solutions, innovation and digital strategic work across the Group. Prior to this, he worked for five years as the Executive Director of Digital Technology and Content at Starcom Mediavest Group and before this he spent over seven years at Aegis developing and leading their programmatic solution.
Jason has directly worked with the world’s leading brands to transform their digital strategies and performance. He currently leads a team of world-class performance marketers in helping brands unlock better performance from their online budgets.
An accomplished retail executive, Lynna Barrett has 15+ years extensive experience leading the e-commerce expansion strategy of companies including Cotton On Group, Best & Less and Billabong Group.
Currently the Chief Digital Officer of National Tiles, Lynna has led the dramatic digital transformation strategy of the business generating significant e-commerce sales growth, including propelling nationalities.com.au to the #1 ranking tile website in Australia. Inside Retail recently announced National Tiles as Runner Up for the 2019 Retailer Awards Customer Experience of the Year category.
Lynna’s consumer-centric mindset has been acquired through stakeholder roles across the retail and wholesale sector including digital pure play and omni-channel formats. Her wealth of retail experience across all functions has contributed significantly to building highly profitable end-to-end operating models and go-to market e-commerce strategies. She credits her success to her hands on approach, insight driven decision-making and relentless pursuit to improve and challenge the status quo.
She is passionate about communicating her vision and gaining buy in and trust from key stakeholders to inspire and turn vision into a reality, partnering with each function to innovate and evolve to meet the rapid changes in consumer behaviour. She is considered by her colleagues to be the catalyst of change and goes the extra mile to develop and promote young talent and provide mentoring and guidance to industry newcomers.
Lynna is an alumni of Chief Executive Women (CEW), the pre-eminent organisation representing Australia’s most senior women leaders from the corporate, public service, academic and not-for-profit sectors.
Originally from Vancouver Canada, Indy started in digital media prior to the rise of Programmatic when joining a SEO start up managing their display network. He then moved to Sydney Australia as Global GM of an independent trading desk managing remote offices in San Francisco, Buenos Aires, Singapore and Sydney before moving to agency land.
When he’s not leading ad operation and client relationship teams’ in the ‘Programmatic Evolution’ - you can find him; repurposing cricket grounds for soccer pitches, looking out for new apps to make his life a bit more efficient, and/or fueling his entrepreneurial spirit by incubating new business ideas.
An industry veteran with unique cross-functional knowledge and experience across digital media and advertising for over 20 years - particularly in relation to operations, technology, commercial partnerships and product.
Ricky is currently Managing Director of Unruly AUNZ, where he believes in utilising consumer research, actionable insight and market awareness, to help his clients supercharge their digital video campaigns and drive business impact.
Having worked in the industry for over 15 years, Ricky has extensive experience on both the buy and sell sides of the advertising fence. Throughout his career at media agencies and publishers, he has worked with major global and local brands within FMCG, Auto, Finance, Retail as well as other prominent categories.
Ricky is a passionate advocate of innovation to improve the consumer experience, and has continually strived to push the boundaries for his organisation in an ever-changing digital landscape.
In his previous role as Chief Investment Officer for Maxus, Ricky oversaw all major investment across the agency. He upskilled his team to become leaders in media mix modelling - in turn helping their clients to drive efficiencies through screen agnostic planning and fluid investment across the media mix.
Ryf enjoys a strong network across the Asia Pacific region which he has cultivated across his career. He holds an MBA from the University of Otago Business School and is passionate about change and the continual learning required to keep ahead of the curve.
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