Ana is an accomplished entrepreneur, versatile executive and digital technology innovator. As principal and co-founder of Sparrow Advisers, Ana helps marketers and C-suite executives build effective data products and operationalize data assets to drive more value in a customer-centric, cross-channel environment.

With 10+ years digital experience, Adele has carved out a reputation as one of the top authorities on programmatic media trading in Australia and the broader APAC region.

Securing a role at ninemsn in the digital sales team after finishing University, Adele got her first taste of the power of technology in the digital ecosystem, running and optimising performance campaigns using Atlas. For Adele, technology has allowed her to develop a childhood love of solving puzzles into a career focused on tackling complex issues for digital publishers.

Joining Yahoo!7, Adele found and lead its Direct Response business, using one of the first real time trading platforms RightMedia. In the three and a half years that followed, Adele rose to head of regional operations leading a team of 10 across APAC and building an outstanding reputation among many of the most distinguished media owners in the market.

Adele is currently Managing Director for Australia & New Zealand at Index Exchange.

Rob Leach is a results driven business leader with over 20 years experience in the advertising and media industry. He completed an Economics degree at Oxford Brookes University and has since worked for some of the world's largest media brands including BSkyB, Newscorp and BBC Worldwide. Rob has an impressive track record of launching and growing digital businesses, leading high performing teams and delivering profitable strategic solutions.

This includes launching Interactive TV Advertising at BSkyB, MCN Connect Australia (Foxtel's online and interactive advertising division) and the BBC Global iPlayer. Rob is a thought leader in the monetisation of content across converging digital platforms. He is an accomplished industry spokesperson with international experience and has spoken at conferences and events across the UK, Europe, the USA, South Africa and ANZ. Rob currently lives in Sydney, Australia, where he is General Manager, Asia Pacific, for Kargo.

Ricky is currently Managing Director of Unruly AUNZ, where he believes in utilising consumer research, actionable insight and market awareness, to help his clients supercharge their digital video campaigns and drive business impact.

Having worked in the industry for over 15 years, Ricky has extensive experience on both the buy and sell sides of the advertising fence. Throughout his career at media agencies and publishers, he has worked with major global and local brands within FMCG, Auto, Finance, Retail as well as other prominent categories.

Ricky is a passionate advocate of innovation to improve the consumer experience, and has continually strived to push the boundaries for his organisation in an ever-changing digital landscape.

In his previous role as Chief Investment Officer for Maxus, Ricky oversaw all major investment across the agency. He upskilled his team to become leaders in media mix modelling - in turn helping their clients to drive efficiencies through screen agnostic planning and fluid investment across the media mix.

The last best experience that anyone has anywhere becomes the minimum expectation they want everywhere…

Prior to fulcrum Roger was a director in the Westpac NZ Ventures team and before joining Westpac was Director of Digital and Innovation at Auckland University of Technology where his team implemented and managed multi channel data driven marketing automation across all digital channels.

Roger is focused on moving companies from a product view to total relationship view of the customer and the customer needs. Communication and engagement shifts from ‘company or brand driven campaigns’ through to personalised, continuous and frequent conversations that are personalised, relevant and customer based. Delivering real time feedback immediately after the interaction and measures sentiment across all channels. Providing insights in the next best conversation and service delivery.

The connected digital platform approach delivers a core base program for conversation management based on a single customer view. This enables integration of messaging across all digital and offline channels. All happening in a seamless, efficient and, in some cases, an automated digitally agile environment.

ExchangeWire's Ad Tech Personality of the Year