Ana is an accomplished entrepreneur, versatile executive and digital technology innovator. As principal and co-founder of Sparrow Advisers, Ana helps marketers and C-suite executives build effective data products and operationalize data assets to drive more value in a customer-centric, cross-channel environment.

The last best experience that anyone has anywhere becomes the minimum expectation they want everywhere…

Roger is focused on moving companies from a product view to total relationship view of the customer and the customer needs. Communication and engagement shifts from ‘company or brand driven campaigns’ through to personalised, continuous and frequent conversations that are personalised, relevant and customer based. Delivering real time feedback immediately after the interaction and measures sentiment across all channels. Providing insights in the next best conversation and service delivery.

The connected digital platform approach delivers a core base program for conversation management based on a single customer view. This enables integration of messaging across all digital and offline channels. All happening in a seamless, efficient and, in some cases, an automated digitally agile environment.

With 10+ years digital experience, Adele has carved out a reputation as one of the top authorities on programmatic media trading in Australia and the broader APAC region.

Securing a role at ninemsn in the digital sales team after finishing University, Adele got her first taste of the power of technology in the digital ecosystem, running and optimising performance campaigns using Atlas. For Adele, technology has allowed her to develop a childhood love of solving puzzles into a career focused on tackling complex issues for digital publishers.

Joining Yahoo!7, Adele found and lead its Direct Response business, using one of the first real time trading platforms RightMedia. In the three and a half years that followed, Adele rose to head of regional operations leading a team of 10 across APAC and building an outstanding reputation among many of the most distinguished media owners in the market.

Adele is currently Managing Director for Australia & New Zealand at Index Exchange.

An accomplished retail executive, Lynna Barrett has 15+ years extensive experience leading the e-commerce expansion strategy of companies including Cotton On Group, Best & Less and Billabong Group.

Currently the Chief Digital Officer of National Tiles, Lynna has led the dramatic digital transformation strategy of the business generating significant e-commerce sales growth, including propelling nationalities.com.au to the #1 ranking tile website in Australia. Inside Retail recently announced National Tiles as Runner Up for the 2019 Retailer Awards Customer Experience of the Year category.

Lynna’s consumer-centric mindset has been acquired through stakeholder roles across the retail and wholesale sector including digital pure play and omni-channel formats. Her wealth of retail experience across all functions has contributed significantly to building highly profitable end-to-end operating models and go-to market e-commerce strategies. She credits her success to her hands on approach, insight driven decision-making and relentless pursuit to improve and challenge the status quo.

She is passionate about communicating her vision and gaining buy in and trust from key stakeholders to inspire and turn vision into a reality, partnering with each function to innovate and evolve to meet the rapid changes in consumer behaviour. She is considered by her colleagues to be the catalyst of change and goes the extra mile to develop and promote young talent and provide mentoring and guidance to industry newcomers.

Lynna is an alumni of Chief Executive Women (CEW), the pre-eminent organisation representing Australia’s most senior women leaders from the corporate, public service, academic and not-for-profit sectors.

Rob Leach is a results driven business leader with over 20 years experience in the advertising and media industry. He completed an Economics degree at Oxford Brookes University and has since worked for some of the world's largest media brands including BSkyB, Newscorp and BBC Worldwide. Rob has an impressive track record of launching and growing digital businesses, leading high performing teams and delivering profitable strategic solutions.

This includes launching Interactive TV Advertising at BSkyB, MCN Connect Australia (Foxtel's online and interactive advertising division) and the BBC Global iPlayer. Rob is a thought leader in the monetisation of content across converging digital platforms. He is an accomplished industry spokesperson with international experience and has spoken at conferences and events across the UK, Europe, the USA, South Africa and ANZ. Rob currently lives in Sydney, Australia, where he is General Manager, Asia Pacific, for Kargo.

Ricky is currently Managing Director of Unruly AUNZ, where he believes in utilising consumer research, actionable insight and market awareness, to help his clients supercharge their digital video campaigns and drive business impact.

Having worked in the industry for over 15 years, Ricky has extensive experience on both the buy and sell sides of the advertising fence. Throughout his career at media agencies and publishers, he has worked with major global and local brands within FMCG, Auto, Finance, Retail as well as other prominent categories.

Ricky is a passionate advocate of innovation to improve the consumer experience, and has continually strived to push the boundaries for his organisation in an ever-changing digital landscape.

In his previous role as Chief Investment Officer for Maxus, Ricky oversaw all major investment across the agency. He upskilled his team to become leaders in media mix modelling - in turn helping their clients to drive efficiencies through screen agnostic planning and fluid investment across the media mix.

Simon Birkenhead has worked his whole career in online marketing. Prior to moving from London to Auckland to be CEO of KPEX in July 2018, he was European MD at digital benchmarking business L2, where he advised CMOs and CDOs at many of the world's biggest brands on how to maximise the impact of digital investments.

Before L2, Simon held global executive roles at Google, Telefónica and 3M. He has Masters degrees from Cambridge University and London Business School, and writes movie screenplays in his spare time.

Heath Irving is Head of Programmatic and Partnerships, AUNZ at Unruly, where he uses his programmatic expertise to deliver better outcomes for advertisers and guide them on their programmatic journey. Heath is passionate about using data and tech to drive tangible value for his clients, and innovation within the industry.

Heath is a senior media professional with over 7 years’ experience in digital and programmatic advertising. Having worked with global and local brands in roles across ad tech, publishing and agency land, Heath’s experience spans both the buy and sell sides of the industry.

He has built a reputation as an expert in cross screen programmatic advertising, including TV, video, audio and proximity. In his previous role as Screens Strategist at Amplifi, Heath was responsible for building out bespoke solutions to solve the business challenges of Dentsu’s tier one clients

An industry veteran with unique cross-functional knowledge and experience across digital media and advertising for over 20 years - particularly in relation to operations, technology, commercial partnerships and product.

Yvonne Adele is a Corporate Event Speaker, MC and Business Consultant. She started in tech-support at Microsoft in Australia, then Europe before starting her own consultancy assisting Australian businesses to get the most out of technology. Since her 10yr stint on national television, Yvonne has travelled the world as a Speaker on the topics of Innovation and Digital Marketing. She shines a light on the experiences of consumers from their perspective in her engaging presentations.

Yvonne has worked with brands of all sizes such as NAB, AMEX, Fernwood Fitness, Business Victoria, ad:tech, REA Group, Intel, Retail Global (Qld and Las Vegas), Telstra and Woolworths.

Ryf enjoys a strong network across the Asia Pacific region which he has cultivated across his career. He holds an MBA from the University of Otago Business School and is passionate about change and the continual learning required to keep ahead of the curve.

Ryf Quail

Managing Director
ryf.quail@comexposium.com
+61 (0) 452 558 211