The largest invite-only
programmatic forum across the region

When
October 8, 2019
Price
$1950+GST (NETWORKER PASS)

INVITE BY REQUEST (BRAND/AGENCY PASS)
days
8
3
hours
1
1
minutes
3
7
seconds
3
0

Speakers

Introducing our speakers for Modern Marketing Summit Melbourne 2019:

Ana Milicevic

Ana Milicevic

Principal & Co-Founder
Adele Wieser

Adele Wieser

Managing Director, Australia & New Zealand
Rob Leach

Rob Leach

General Manager, APAC
Ricky Chanana

Ricky Chanana

Managing Director, AUNZ, Unruly
Roger Slater

Roger Slater

Head of Segments and Digital
Paul Gubbins

Paul Gubbins

Global Programmatic Strategy Lead
Ana Milicevic

Ana Milicevic

Principal & Co-Founder - Sparrow Advisors

Ana is an accomplished entrepreneur, versatile executive and digital technology innovator. As principal and co-founder of Sparrow Advisers, Ana helps marketers and C-suite executives build effective data products and operationalize data assets to drive more value in a customer-centric, cross-channel environment.

Adele Wieser

Adele Wieser

Managing Director, Australia & New Zealand - Index Exchange

With 10+ years digital experience, Adele has carved out a reputation as one of the top authorities on programmatic media trading in Australia and the broader APAC region.

Securing a role at ninemsn in the digital sales team after finishing University, Adele got her first taste of the power of technology in the digital ecosystem, running and optimising performance campaigns using Atlas. For Adele, technology has allowed her to develop a childhood love of solving puzzles into a career focused on tackling complex issues for digital publishers.

Joining Yahoo!7, Adele found and lead its Direct Response business, using one of the first real time trading platforms RightMedia. In the three and a half years that followed, Adele rose to head of regional operations leading a team of 10 across APAC and building an outstanding reputation among many of the most distinguished media owners in the market.

Adele is currently Managing Director for Australia & New Zealand at Index Exchange.

Rob Leach

Rob Leach

General Manager, APAC - Kargo

Rob Leach is a results driven business leader with over 20 years experience in the advertising and media industry. He completed an Economics degree at Oxford Brookes University and has since worked for some of the world's largest media brands including BSkyB, Newscorp and BBC Worldwide. Rob has an impressive track record of launching and growing digital businesses, leading high performing teams and delivering profitable strategic solutions.

This includes launching Interactive TV Advertising at BSkyB, MCN Connect Australia (Foxtel's online and interactive advertising division) and the BBC Global iPlayer. Rob is a thought leader in the monetisation of content across converging digital platforms. He is an accomplished industry spokesperson with international experience and has spoken at conferences and events across the UK, Europe, the USA, South Africa and ANZ. Rob currently lives in Sydney, Australia, where he is General Manager, Asia Pacific, for Kargo.

Ricky Chanana

Ricky Chanana

Managing Director, AUNZ, Unruly - Unruly

Ricky is currently Managing Director of Unruly AUNZ, where he believes in utilising consumer research, actionable insight and market awareness, to help his clients supercharge their digital video campaigns and drive business impact.

Having worked in the industry for over 15 years, Ricky has extensive experience on both the buy and sell sides of the advertising fence. Throughout his career at media agencies and publishers, he has worked with major global and local brands within FMCG, Auto, Finance, Retail as well as other prominent categories.

Ricky is a passionate advocate of innovation to improve the consumer experience, and has continually strived to push the boundaries for his organisation in an ever-changing digital landscape.

In his previous role as Chief Investment Officer for Maxus, Ricky oversaw all major investment across the agency. He upskilled his team to become leaders in media mix modelling - in turn helping their clients to drive efficiencies through screen agnostic planning and fluid investment across the media mix.

Roger Slater

Roger Slater

Head of Segments and Digital - CitiBank

The last best experience that anyone has anywhere becomes the minimum expectation they want everywhere…

Prior to fulcrum Roger was a director in the Westpac NZ Ventures team and before joining Westpac was Director of Digital and Innovation at Auckland University of Technology where his team implemented and managed multi channel data driven marketing automation across all digital channels.

Roger is focused on moving companies from a product view to total relationship view of the customer and the customer needs. Communication and engagement shifts from ‘company or brand driven campaigns’ through to personalised, continuous and frequent conversations that are personalised, relevant and customer based. Delivering real time feedback immediately after the interaction and measures sentiment across all channels. Providing insights in the next best conversation and service delivery.

The connected digital platform approach delivers a core base program for conversation management based on a single customer view. This enables integration of messaging across all digital and offline channels. All happening in a seamless, efficient and, in some cases, an automated digitally agile environment.

Paul Gubbins

Paul Gubbins

Global Programmatic Strategy Lead - Unruly

ExchangeWire's Ad Tech Personality of the Year

Agenda

Get ready to hear the best brand and agency marketers discussing the hottest industry topics – all on one stage and all focused on programmatic. In a single day, MMS Melbourne will change the way you think about modern marketing and programmatic innovations while uncovering new trends, technologies, and case studies to propel your strategy further.

The agenda will be updated frequently, so be sure to check back for the latest information.

  • Speakers

    Ryf Quail Managing Director, MMS
    Ryf Quail

    Ryf Quail

    Managing Director
    MMS

    Ryf enjoys a strong network across the Asia Pacific region which he has cultivated across his career. He holds an MBA from the University of Otago Business School and is passionate about change and the continual learning required to keep ahead of the curve.

    Ryf Quail

    Managing Director
    ryf.quail@comexposium.com
    +61 (0) 452 558 211

  • Speakers

    Ana Milicevic Principal & Co-Founder, Sparrow Advisors
    Ana Milicevic

    Ana Milicevic

    Principal & Co-Founder
    Sparrow Advisors

    Ana is an accomplished entrepreneur, versatile executive and digital technology innovator. As principal and co-founder of Sparrow Advisers, Ana helps marketers and C-suite executives build effective data products and operationalize data assets to drive more value in a customer-centric, cross-channel environment.

  • Speakers

    Adele Wieser Managing Director, Australia & New Zealand, Index Exchange
    Adele Wieser

    Adele Wieser

    Managing Director, Australia & New Zealand
    Index Exchange

    With 10+ years digital experience, Adele has carved out a reputation as one of the top authorities on programmatic media trading in Australia and the broader APAC region.

    Securing a role at ninemsn in the digital sales team after finishing University, Adele got her first taste of the power of technology in the digital ecosystem, running and optimising performance campaigns using Atlas. For Adele, technology has allowed her to develop a childhood love of solving puzzles into a career focused on tackling complex issues for digital publishers.

    Joining Yahoo!7, Adele found and lead its Direct Response business, using one of the first real time trading platforms RightMedia. In the three and a half years that followed, Adele rose to head of regional operations leading a team of 10 across APAC and building an outstanding reputation among many of the most distinguished media owners in the market.

    Adele is currently Managing Director for Australia & New Zealand at Index Exchange.

  • Speakers

    Roger Slater Head of Segments and Digital, CitiBank
    Roger Slater

    Roger Slater

    Head of Segments and Digital
    CitiBank

    The last best experience that anyone has anywhere becomes the minimum expectation they want everywhere…

    Prior to fulcrum Roger was a director in the Westpac NZ Ventures team and before joining Westpac was Director of Digital and Innovation at Auckland University of Technology where his team implemented and managed multi channel data driven marketing automation across all digital channels.

    Roger is focused on moving companies from a product view to total relationship view of the customer and the customer needs. Communication and engagement shifts from ‘company or brand driven campaigns’ through to personalised, continuous and frequent conversations that are personalised, relevant and customer based. Delivering real time feedback immediately after the interaction and measures sentiment across all channels. Providing insights in the next best conversation and service delivery.

    The connected digital platform approach delivers a core base program for conversation management based on a single customer view. This enables integration of messaging across all digital and offline channels. All happening in a seamless, efficient and, in some cases, an automated digitally agile environment.

  • Speakers

    Rob Leach General Manager, APAC, Kargo
    Rob Leach

    Rob Leach

    General Manager, APAC
    Kargo

    Rob Leach is a results driven business leader with over 20 years experience in the advertising and media industry. He completed an Economics degree at Oxford Brookes University and has since worked for some of the world's largest media brands including BSkyB, Newscorp and BBC Worldwide. Rob has an impressive track record of launching and growing digital businesses, leading high performing teams and delivering profitable strategic solutions.

    This includes launching Interactive TV Advertising at BSkyB, MCN Connect Australia (Foxtel's online and interactive advertising division) and the BBC Global iPlayer. Rob is a thought leader in the monetisation of content across converging digital platforms. He is an accomplished industry spokesperson with international experience and has spoken at conferences and events across the UK, Europe, the USA, South Africa and ANZ. Rob currently lives in Sydney, Australia, where he is General Manager, Asia Pacific, for Kargo.

  • Moderator

    Paul Gubbins Global Programmatic Strategy Lead, Unruly
    Paul Gubbins

    Paul Gubbins

    Global Programmatic Strategy Lead
    Unruly

    ExchangeWire's Ad Tech Personality of the Year

    Speakers

    Ricky Chanana Managing Director, AUNZ, Unruly, Unruly
    Ricky Chanana

    Ricky Chanana

    Managing Director, AUNZ, Unruly
    Unruly

    Ricky is currently Managing Director of Unruly AUNZ, where he believes in utilising consumer research, actionable insight and market awareness, to help his clients supercharge their digital video campaigns and drive business impact.

    Having worked in the industry for over 15 years, Ricky has extensive experience on both the buy and sell sides of the advertising fence. Throughout his career at media agencies and publishers, he has worked with major global and local brands within FMCG, Auto, Finance, Retail as well as other prominent categories.

    Ricky is a passionate advocate of innovation to improve the consumer experience, and has continually strived to push the boundaries for his organisation in an ever-changing digital landscape.

    In his previous role as Chief Investment Officer for Maxus, Ricky oversaw all major investment across the agency. He upskilled his team to become leaders in media mix modelling - in turn helping their clients to drive efficiencies through screen agnostic planning and fluid investment across the media mix.


  • JOIN US

Coffee on arrival
8:30am - 9.00am

Fuel your brain and start networking with our amazing lineup of thought-leaders.

Welcome & Opening Remarks
9:00am - 9:15am

Speakers:
Ryf Quail, Managing Director, MMS

Keynote: Sparrow Advisors
9:15am - 9:50am

Speakers:
Ana Milicevic, Principal & Co-Founder, Sparrow Advisors

Platinum Keynote
9:50am - 10.25am

Speaker to be announced.

Coffee Break
10:25am - 10.55am

Time for some much needed caffeine and some more stellar networking.

Panel
10:55am - 11.25am

Gold Keynote: Index Exchange
11.25am - 11.50am

Speakers:
Adele Wieser, Managing Director, Australia & New Zealand, Index Exchange

Gold Keynote: The Trade Desk
11.50am - 12.15pm

Speaker to be announced.

Round Table Discussions
12.15pm - 12.45pm

Networking Lunch
12:45pm - 1:35pm

Keynote: CitiBank
1:35pm - 2.05pm

Speakers:
Roger Slater, Head of Segments and Digital, CitiBank

Panel Session
2.05pm - 2.30pm

Gold Keynote: Kargo
2:30pm - 3.00pm

Speakers:
Rob Leach, General Manager, APAC, Kargo

Coffee Break
3.00pm - 3.30pm

Panel: Wrecking HAVOC? The evolving digital video landscape
3.30pm - 4.00pm

Moderator:
Paul Gubbins, Global Programmatic Strategy Lead, Unruly
Speakers:
Ricky Chanana, Managing Director, AUNZ, Unruly, Unruly

This panel will explore the changing digital video landscape and what advertisers need to know to ensure they stay ahead of the game.

With the possibility of other browsers following Apple's suit and implementing their own versions of Intelligent Tracking Prevention (ITP), what measures can advertisers take to ensure consumer eyeballs aren't separated from targeted advertising. What implications does this have on the idea of Universal ID?

What about audibility? HAVOC is a metric many advertisers are wedded to, but in the age of browsers penalising publishers for running sound on ads, are audio metrics still valid? How can advertisers optimise creative for sound off environments? And are there better measures of success?

Keynote
4.00pm - 4.30pm

Speaker to be announced.

Closing Remarks
4.30pm - 5.00pm

Networking & Drinks
5.00pm - 5.10pm

Sponsors and Partners

Sponsors

Index Exchange
The Trade Desk
Kargo
Unruly
Taboola

Partner

NMPi
YourFilm
Brightcove
Sponsors

Modern Marketing Summit

Our mission is to uncover innovative solutions to the marketing challenges facing a modern era. Marketing leaders view MMS as the place to connect, share, and learn about what's happening across the industry. We curate conversations by bringing together industry leaders from ad technology and publishing companies to showcase what's new and next. In addition to the world-class speakers we put on stage, over 75% of the audience at our events is made up of senior-level brand and agency decision-makers.

HOW IT WORKS

The unique MMS model.

  • TARGETED BRAND & AGENCY NETWORKING

    Through a process of research and invitation requests, we select the brands & agencies with the most innovative live mobile campaigns and initiatives.

  • ONE-TO-ONE ENGAGEMENT

    Use our app one month prior to the event to start networking and plan who you want to meet on the day.

  • INSIGHT, INNOVATION & INTELLIGENCE

    Discover the trends, campaign insight and tactics that are giving marketers the edge on mobile.

  • THE MAGIC
    HAPPENS

    Through several touchpoints during the event, lasting relationships are formed, ideas are shared, problems are solved and business is done.


  • JOIN US

Highlights

Prepare for a full day of compelling content, extraordinary speakers and networking opportunities of a lifetime. At this intimate, invitation-only event, we will hear from CEO’s, CMO’s, and CDO’s from top brands and agencies on the hottest topics facing programmatic today. See highlights from MMS last year.

Advertiser and Agency Ticket Invitation Request

MMS Melbourne 2019
Oct 8th, 2019 July 25th, 2017
Arts Centre Melbourne
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