The largest invite-only
programmatic forum across the region

When
October 15, 2019
Where
The Maritime Room
Auckland
Venue details
Price
$1750+GST (NETWORKER PASS)

INVITE BY REQUEST (BRAND/AGENCY PASS)
days
2
1
hours
1
6
minutes
5
1
seconds
5
4

Speakers

Introducing our speakers for Modern Marketing Summit Auckland 2019:

Ana Milicevic

Ana Milicevic

Principal & Co-Founder
Tom Eslinger

Tom Eslinger

Creative Director and better than average drummer
Roger Slater

Roger Slater

Head of Segments and Digital Retail Bank, APAC
Adele Wieser

Adele Wieser

Managing Director, Australia & New Zealand
Rob Leach

Rob Leach

General Manager, APAC
Ricky Chanana

Ricky Chanana

Managing Director, AUNZ, Unruly
Simon Billings

Simon Billings

Digital Marketing Manager, Farmers
Qassem Naim

Qassem Naim

Head of Data & Tech, FCB
Jane Stanley

Jane Stanley

CEO, Hearts & Science
Chi Lo

Chi Lo

Director of Accounts, ANZ
Kenny Griffiths

Kenny Griffiths

Managing Director, APAC
Zane Furtado

Zane Furtado

Programmatic Director, Acquire Online
Arnaud Calonne

Arnaud Calonne

Sales Director, Verizon
Jack Plowright

Jack Plowright

Agency Account Director
Lara Squires

Lara Squires

Head of Digital Marketing
Ryf Quail

Ryf Quail

Managing Director
Ana Milicevic

Ana Milicevic

Principal & Co-Founder - Sparrow Advisors

Ana is an accomplished entrepreneur, versatile executive and digital technology innovator. As principal and co-founder of Sparrow Advisers, Ana helps marketers and C-suite executives build effective data products and operationalize data assets to drive more value in a customer-centric, cross-channel environment.

Tom Eslinger

Tom Eslinger

Creative Director and better than average drummer - UNlshd

Tom continues to innovate digital marketing by co-founding UNlshd, the world's first creative business built on the Blockchain, he's an Executive Creative Director with 20+ years of global experience leading teams and creating internationally awarded creative ideas that work hard for brands. Content creator, strategist, digital and mobile innovator, entrepreneur, educator and author and pixel-pusher extraordinaire. One of the most awarded creative directors in the world from Cannes Lions, Tom’s clients have included Toyota, General Mills, Lexus, Guinness, Burton Snowboards, P&G, Bank of America and Tamara Mellon. Tom's work has been awarded more than 500 times globally and his design, interactive and typographical work is in the Museum Of Modern Art and Smithsonian Design Collections. UNlshd is currently working with Blockchain and digital businesses in the USA, Europe and Australasia.

Roger Slater

Roger Slater

Head of Segments and Digital Retail Bank, APAC - CitiBank

The last best experience that anyone has anywhere becomes the minimum expectation they want everywhere…

Roger is focused on moving companies from a product view to total relationship view of the customer and the customer needs. Communication and engagement shifts from ‘company or brand driven campaigns’ through to personalised, continuous and frequent conversations that are personalised, relevant and customer based. Delivering real time feedback immediately after the interaction and measures sentiment across all channels. Providing insights in the next best conversation and service delivery.

The connected digital platform approach delivers a core base program for conversation management based on a single customer view. This enables integration of messaging across all digital and offline channels. All happening in a seamless, efficient and, in some cases, an automated digitally agile environment.

Adele Wieser

Adele Wieser

Managing Director, Australia & New Zealand - Index Exchange

With 10+ years digital experience, Adele has carved out a reputation as one of the top authorities on programmatic media trading in Australia and the broader APAC region.

Securing a role at ninemsn in the digital sales team after finishing University, Adele got her first taste of the power of technology in the digital ecosystem, running and optimising performance campaigns using Atlas. For Adele, technology has allowed her to develop a childhood love of solving puzzles into a career focused on tackling complex issues for digital publishers.

Joining Yahoo!7, Adele found and lead its Direct Response business, using one of the first real time trading platforms RightMedia. In the three and a half years that followed, Adele rose to head of regional operations leading a team of 10 across APAC and building an outstanding reputation among many of the most distinguished media owners in the market.

Adele is currently Managing Director for Australia & New Zealand at Index Exchange.

Rob Leach

Rob Leach

General Manager, APAC - Kargo

Rob Leach is a results driven business leader with over 20 years experience in the advertising and media industry. He completed an Economics degree at Oxford Brookes University and has since worked for some of the world's largest media brands including BSkyB, Newscorp and BBC Worldwide. Rob has an impressive track record of launching and growing digital businesses, leading high performing teams and delivering profitable strategic solutions.

This includes launching Interactive TV Advertising at BSkyB, MCN Connect Australia (Foxtel's online and interactive advertising division) and the BBC Global iPlayer. Rob is a thought leader in the monetisation of content across converging digital platforms. He is an accomplished industry spokesperson with international experience and has spoken at conferences and events across the UK, Europe, the USA, South Africa and ANZ. Rob currently lives in Sydney, Australia, where he is General Manager, Asia Pacific, for Kargo.

Ricky Chanana

Ricky Chanana

Managing Director, AUNZ, Unruly - Unruly

Ricky is currently Managing Director of Unruly AUNZ, where he believes in utilising consumer research, actionable insight and market awareness, to help his clients supercharge their digital video campaigns and drive business impact.

Having worked in the industry for over 15 years, Ricky has extensive experience on both the buy and sell sides of the advertising fence. Throughout his career at media agencies and publishers, he has worked with major global and local brands within FMCG, Auto, Finance, Retail as well as other prominent categories.

Ricky is a passionate advocate of innovation to improve the consumer experience, and has continually strived to push the boundaries for his organisation in an ever-changing digital landscape.

In his previous role as Chief Investment Officer for Maxus, Ricky oversaw all major investment across the agency. He upskilled his team to become leaders in media mix modelling - in turn helping their clients to drive efficiencies through screen agnostic planning and fluid investment across the media mix.

Simon Billings

Simon Billings

Digital Marketing Manager, Farmers - Farmers
Qassem Naim

Qassem Naim

Head of Data & Tech, FCB - FCB NZ
Jane Stanley

Jane Stanley

CEO, Hearts & Science - Hearts and Science

I am passionate about leading innovation in the world of marketing and communications. Innovation that leads to an inspiring workplace for internal teams, a rewarding partnership for clients and a profitable business for the overall agency.

With experience spanning all types of marketing agencies (from Brand, to Creative ATL, to Digital, to CRM and to Media), I have been part of marketing leadership teams for the past 12 years.

A strategist originally by trade, I have progressed to leading agency teams across Strategy, Search, Digital Media, UX, Data, Digital Production and Programmatic.

Despite my move into more leadership positions in recent times, I have never lost my passion for the work. Keeping a hands-on role in the development of award winning campaigns (including Cannes, Cristal and Festival of Media). Inspiring great talent to produce outstanding work is what continues to excite me about this industry. I believe if the work and servicing of clients is a top priority, the profitable success will always follow.

Chi Lo

Chi Lo

Director of Accounts, ANZ - The Trade Desk

The Trade Desk powers the most sophisticated buyers in advertising technology. Founded by the pioneers of real-time bidding, The Trade Desk has become the fastest growing demand-side platform in the industry by offering agencies, aggregators, and their advertisers best-in-class technology to manage display, social, mobile, and video advertising campaigns.

Throughout his career Chi has worked in a global capacity including time in Hong Kong, New York & Australia & has collaborated with some of the biggest agencies, individuals and brands across the globe.

Kenny Griffiths

Kenny Griffiths

Managing Director, APAC - Mighty Hive

As Managing Director, APAC, Kenny is responsible for overseeing MightyHive’s sales and operations across Asia and Australia & New Zealand. Kenny was the first MightyHive hire in APAC and since joining the team, has been directly responsible for accelerating MightyHive’s growth across the region.

Zane Furtado

Zane Furtado

Programmatic Director, Acquire Online - Acquire Online

Zane has previously worked with multiple ad exchanges, ad networks, DSP’s, DMP’s and SSP’s as a digital marketer. He is a member of the IAB Board and frequently lectures at Unitec on programmatic topics. Zane brings his overseas experience in media planning and traffic management along with a strong knowledge of social media strategy. He heads the ad ops team from end-to-end campaign management, daily optimisation, strategy development, reporting and account management.

Arnaud Calonne

Arnaud Calonne

Sales Director, Verizon - Verizon Media

Arnaud Calonne is an adtech specialist with a track record in business development over 17 years across the UK, France and New Zealand. As Sales Director of Verizon Media New Zealand, Arnaud leads the growing ad-tech business, which encompasses the only local team of programmatic specialists in the country. Prior to his role with Verizon Media, Arnaud launched Adrider, a successful Performance Ad Network and Social Media Agency in Paris in 2005. When he moved to New Zealand in 2011, he sold the business to Havas Media, France.

Jack Plowright

Jack Plowright

Agency Account Director - LUMO Digital

Jack has long held a passion for OOH. Recognizing the digital shift fueling the category’s growth and creative possibilities, he joined LUMO Digital Outdoor 12 months ago following a 7-year agency spell, most recently as Client Lead at Mindshare. Jack is responsible for managing key agency partnerships, positioning LUMO’s distinct technology and creative offering in market, educating agencies on standards in OOH transparency and accountability and build smarter more engaging DOOH campaigns for brands.

Lara Squires

Lara Squires

Head of Digital Marketing - Countdown
Ryf Quail

Ryf Quail

Managing Director - MMS

Ryf enjoys a strong network across the Asia Pacific region which he has cultivated across his career. He holds an MBA from the University of Otago Business School and is passionate about change and the continual learning required to keep ahead of the curve.

Ryf Quail

Managing Director
ryf.quail@comexposium.com
+61 (0) 452 558 211

Agenda

Get ready to hear the best brand and agency marketers discussing the hottest industry topics – all on one stage and all focused on programmatic. In a single day, MMS Auckland will change the way you think about modern marketing and programmatic innovations while uncovering new trends, technologies, and case studies to propel your strategy further. The agenda will be updated frequently, so be sure to check back for the latest information.

  • Speakers

    Rob Leach General Manager, APAC, Kargo
    Rob Leach

    Rob Leach

    General Manager, APAC
    Kargo

    Rob Leach is a results driven business leader with over 20 years experience in the advertising and media industry. He completed an Economics degree at Oxford Brookes University and has since worked for some of the world's largest media brands including BSkyB, Newscorp and BBC Worldwide. Rob has an impressive track record of launching and growing digital businesses, leading high performing teams and delivering profitable strategic solutions.

    This includes launching Interactive TV Advertising at BSkyB, MCN Connect Australia (Foxtel's online and interactive advertising division) and the BBC Global iPlayer. Rob is a thought leader in the monetisation of content across converging digital platforms. He is an accomplished industry spokesperson with international experience and has spoken at conferences and events across the UK, Europe, the USA, South Africa and ANZ. Rob currently lives in Sydney, Australia, where he is General Manager, Asia Pacific, for Kargo.

  • Speakers

    Ryf Quail Managing Director, MMS
    Ryf Quail

    Ryf Quail

    Managing Director
    MMS

    Ryf enjoys a strong network across the Asia Pacific region which he has cultivated across his career. He holds an MBA from the University of Otago Business School and is passionate about change and the continual learning required to keep ahead of the curve.

    Ryf Quail

    Managing Director
    ryf.quail@comexposium.com
    +61 (0) 452 558 211

  • Speakers

    Ana Milicevic Principal & Co-Founder, Sparrow Advisors
    Ana Milicevic

    Ana Milicevic

    Principal & Co-Founder
    Sparrow Advisors

    Ana is an accomplished entrepreneur, versatile executive and digital technology innovator. As principal and co-founder of Sparrow Advisers, Ana helps marketers and C-suite executives build effective data products and operationalize data assets to drive more value in a customer-centric, cross-channel environment.

  • Speakers

    Ricky Chanana Managing Director, AUNZ, Unruly, Unruly
    Ricky Chanana

    Ricky Chanana

    Managing Director, AUNZ, Unruly
    Unruly

    Ricky is currently Managing Director of Unruly AUNZ, where he believes in utilising consumer research, actionable insight and market awareness, to help his clients supercharge their digital video campaigns and drive business impact.

    Having worked in the industry for over 15 years, Ricky has extensive experience on both the buy and sell sides of the advertising fence. Throughout his career at media agencies and publishers, he has worked with major global and local brands within FMCG, Auto, Finance, Retail as well as other prominent categories.

    Ricky is a passionate advocate of innovation to improve the consumer experience, and has continually strived to push the boundaries for his organisation in an ever-changing digital landscape.

    In his previous role as Chief Investment Officer for Maxus, Ricky oversaw all major investment across the agency. He upskilled his team to become leaders in media mix modelling - in turn helping their clients to drive efficiencies through screen agnostic planning and fluid investment across the media mix.

  • Moderator

    Ryf Quail Managing Director, MMS
    Ryf Quail

    Ryf Quail

    Managing Director
    MMS

    Ryf enjoys a strong network across the Asia Pacific region which he has cultivated across his career. He holds an MBA from the University of Otago Business School and is passionate about change and the continual learning required to keep ahead of the curve.

    Ryf Quail

    Managing Director
    ryf.quail@comexposium.com
    +61 (0) 452 558 211

    Speakers

    Qassem Naim Head of Data & Tech, FCB, FCB NZ
    Qassem Naim

    Qassem Naim

    Head of Data & Tech, FCB
    FCB NZ
    Simon Billings Digital Marketing Manager, Farmers, Farmers
    Simon Billings

    Simon Billings

    Digital Marketing Manager, Farmers
    Farmers
    Lara Squires Head of Digital Marketing, Countdown
    Lara Squires

    Lara Squires

    Head of Digital Marketing
    Countdown
    Jane Stanley CEO, Hearts & Science, Hearts and Science
    Jane Stanley

    Jane Stanley

    CEO, Hearts & Science
    Hearts and Science

    I am passionate about leading innovation in the world of marketing and communications. Innovation that leads to an inspiring workplace for internal teams, a rewarding partnership for clients and a profitable business for the overall agency.

    With experience spanning all types of marketing agencies (from Brand, to Creative ATL, to Digital, to CRM and to Media), I have been part of marketing leadership teams for the past 12 years.

    A strategist originally by trade, I have progressed to leading agency teams across Strategy, Search, Digital Media, UX, Data, Digital Production and Programmatic.

    Despite my move into more leadership positions in recent times, I have never lost my passion for the work. Keeping a hands-on role in the development of award winning campaigns (including Cannes, Cristal and Festival of Media). Inspiring great talent to produce outstanding work is what continues to excite me about this industry. I believe if the work and servicing of clients is a top priority, the profitable success will always follow.

  • Speakers

    Adele Wieser Managing Director, Australia & New Zealand, Index Exchange
    Adele Wieser

    Adele Wieser

    Managing Director, Australia & New Zealand
    Index Exchange

    With 10+ years digital experience, Adele has carved out a reputation as one of the top authorities on programmatic media trading in Australia and the broader APAC region.

    Securing a role at ninemsn in the digital sales team after finishing University, Adele got her first taste of the power of technology in the digital ecosystem, running and optimising performance campaigns using Atlas. For Adele, technology has allowed her to develop a childhood love of solving puzzles into a career focused on tackling complex issues for digital publishers.

    Joining Yahoo!7, Adele found and lead its Direct Response business, using one of the first real time trading platforms RightMedia. In the three and a half years that followed, Adele rose to head of regional operations leading a team of 10 across APAC and building an outstanding reputation among many of the most distinguished media owners in the market.

    Adele is currently Managing Director for Australia & New Zealand at Index Exchange.

  • Speakers

    Chi Lo Director of Accounts, ANZ, The Trade Desk
    Chi Lo

    Chi Lo

    Director of Accounts, ANZ
    The Trade Desk

    The Trade Desk powers the most sophisticated buyers in advertising technology. Founded by the pioneers of real-time bidding, The Trade Desk has become the fastest growing demand-side platform in the industry by offering agencies, aggregators, and their advertisers best-in-class technology to manage display, social, mobile, and video advertising campaigns.

    Throughout his career Chi has worked in a global capacity including time in Hong Kong, New York & Australia & has collaborated with some of the biggest agencies, individuals and brands across the globe.

  • Speakers

    Tom Eslinger Creative Director and better than average drummer, UNlshd
    Tom Eslinger

    Tom Eslinger

    Creative Director and better than average drummer
    UNlshd

    Tom continues to innovate digital marketing by co-founding UNlshd, the world's first creative business built on the Blockchain, he's an Executive Creative Director with 20+ years of global experience leading teams and creating internationally awarded creative ideas that work hard for brands. Content creator, strategist, digital and mobile innovator, entrepreneur, educator and author and pixel-pusher extraordinaire. One of the most awarded creative directors in the world from Cannes Lions, Tom’s clients have included Toyota, General Mills, Lexus, Guinness, Burton Snowboards, P&G, Bank of America and Tamara Mellon. Tom's work has been awarded more than 500 times globally and his design, interactive and typographical work is in the Museum Of Modern Art and Smithsonian Design Collections. UNlshd is currently working with Blockchain and digital businesses in the USA, Europe and Australasia.

  • Speakers

    Zane Furtado Programmatic Director, Acquire Online, Acquire Online
    Zane Furtado

    Zane Furtado

    Programmatic Director, Acquire Online
    Acquire Online

    Zane has previously worked with multiple ad exchanges, ad networks, DSP’s, DMP’s and SSP’s as a digital marketer. He is a member of the IAB Board and frequently lectures at Unitec on programmatic topics. Zane brings his overseas experience in media planning and traffic management along with a strong knowledge of social media strategy. He heads the ad ops team from end-to-end campaign management, daily optimisation, strategy development, reporting and account management.

  • Speakers

    Kenny Griffiths Managing Director, APAC, Mighty Hive
    Kenny Griffiths

    Kenny Griffiths

    Managing Director, APAC
    Mighty Hive

    As Managing Director, APAC, Kenny is responsible for overseeing MightyHive’s sales and operations across Asia and Australia & New Zealand. Kenny was the first MightyHive hire in APAC and since joining the team, has been directly responsible for accelerating MightyHive’s growth across the region.

  • Speakers

    Arnaud Calonne Sales Director, Verizon, Verizon Media
    Arnaud Calonne

    Arnaud Calonne

    Sales Director, Verizon
    Verizon Media

    Arnaud Calonne is an adtech specialist with a track record in business development over 17 years across the UK, France and New Zealand. As Sales Director of Verizon Media New Zealand, Arnaud leads the growing ad-tech business, which encompasses the only local team of programmatic specialists in the country. Prior to his role with Verizon Media, Arnaud launched Adrider, a successful Performance Ad Network and Social Media Agency in Paris in 2005. When he moved to New Zealand in 2011, he sold the business to Havas Media, France.

    Jack Plowright Agency Account Director, LUMO Digital
    Jack Plowright

    Jack Plowright

    Agency Account Director
    LUMO Digital

    Jack has long held a passion for OOH. Recognizing the digital shift fueling the category’s growth and creative possibilities, he joined LUMO Digital Outdoor 12 months ago following a 7-year agency spell, most recently as Client Lead at Mindshare. Jack is responsible for managing key agency partnerships, positioning LUMO’s distinct technology and creative offering in market, educating agencies on standards in OOH transparency and accountability and build smarter more engaging DOOH campaigns for brands.

  • Speakers

    Roger Slater Head of Segments and Digital Retail Bank, APAC, CitiBank
    Roger Slater

    Roger Slater

    Head of Segments and Digital Retail Bank, APAC
    CitiBank

    The last best experience that anyone has anywhere becomes the minimum expectation they want everywhere…

    Roger is focused on moving companies from a product view to total relationship view of the customer and the customer needs. Communication and engagement shifts from ‘company or brand driven campaigns’ through to personalised, continuous and frequent conversations that are personalised, relevant and customer based. Delivering real time feedback immediately after the interaction and measures sentiment across all channels. Providing insights in the next best conversation and service delivery.

    The connected digital platform approach delivers a core base program for conversation management based on a single customer view. This enables integration of messaging across all digital and offline channels. All happening in a seamless, efficient and, in some cases, an automated digitally agile environment.

  • Speakers

    Ryf Quail Managing Director, MMS
    Ryf Quail

    Ryf Quail

    Managing Director
    MMS

    Ryf enjoys a strong network across the Asia Pacific region which he has cultivated across his career. He holds an MBA from the University of Otago Business School and is passionate about change and the continual learning required to keep ahead of the curve.

    Ryf Quail

    Managing Director
    ryf.quail@comexposium.com
    +61 (0) 452 558 211


  • JOIN US

Breakfast (Invitation Only): Your Ads Are Viewable, But Are They Memorable?

Speakers:
Rob Leach, General Manager, APAC, Kargo

Understand the critical metrics that viewability alone doesn't measure.

Viewability has traditionally been the most popular indicator of a digital campaign’s success. The premise might seem indisputable: if a unit is on-screen (viewable) for a certain amount of time, then the advertising is doing its job. But is this assumption valid? Viewability alone doesn’t seem to capture whether an ad had a lasting effect on the consumer. It might have been in view, but was it also visible and memorable to a consumer?

Uncover new ideas about visibility as a performance indicator as Kargo and research technology company Tobii Pro explore various digital platforms to understand which types of ad units capture visual attention in its latest research study "Viewability vs Visibility".

Brought to you by
Kargo

Coffee on Arrival
8.30am - 9.00am

Fuel your brain and start networking with our amazing lineup of thought-leaders.

Brought to you by
Verizon Media

Welcome & Opening Remarks
9.00am - 9.15am

Speakers:
Ryf Quail, Managing Director, MMS

Keynote: Programmatic’s teenage years
9.15am - 9.50am

Speakers:
Ana Milicevic, Principal & Co-Founder, Sparrow Advisors

Programmatic advertising was born in the early aughts. This year around ⅔ of global digital ad spend is expected to go be purchased programmatically; not bad for a teenager. But as with most teens, things are rarely, if ever simple: in most markets the large influx of interest (and media spend) in programmatic is collected by the three largest global advertising platforms, effectively decimating formerly strong local media ecosystems. In larger companies programmatic if frequently a harbinger of the necessary and far-reaching institutional change, triggered by digital transformation. And for most companies hiring people with the right programmatic skillsets remains an ongoing and recurring challenge. Today’s keynote will dive into these three groups of problems, chart the evolution of this space, and attempt to answer what we can all expect from programmatic in the coming years.

Sound off is the new black. The evolving digital video landscape.
9.50am - 10.15am

Speakers:
Ricky Chanana, Managing Director, AUNZ, Unruly, Unruly

This session will explore the changing digital video landscape and what advertisers need to know to ensure they stay ahead of the game.

With the possibility of other browsers following Apple's suit and implementing their own versions of Intelligent Tracking Prevention (ITP), what measures can advertisers take to ensure consumer eyeballs aren't separated from targeted advertising. What implications does this have on the idea of Universal ID?
What about audibility? HAVOC is a metric many advertisers are wedded to, but in the age of browsers penalising publishers for running sound on ads, are audio metrics still valid? How can advertisers optimise creative for sound off environments? And are there better measures of success?

Coffee Break
10.15am - 10.45am

Time for some much needed caffeine and some more stellar networking.

Brought to you by
Verizon Media

Panel: The precipice - TV, outdoor, audio & other emerging opportunities
10.45am - 11.20am

Moderator:
Ryf Quail, Managing Director, MMS
Speakers:
Qassem Naim, Head of Data & Tech, FCB, FCB NZ
Simon Billings, Digital Marketing Manager, Farmers, Farmers
Lara Squires, Head of Digital Marketing, Countdown
Jane Stanley, CEO, Hearts & Science, Hearts and Science

Theoretically programmatic advertising is a no brainer; utilising automation of customer data to better target, drive repeat purchase and ultimately increase advertising yields. But now, after a difficult puberty, Programmatic has come of age. The cowboys have been pushed to one side, transparency is hygiene, correct standards have been established, and yields are increasing. This is prime time to step it up a notch and benefit from even further advances in the space. But how? Where? And more importantly, what does that mean for true indicators of success across the full marketing mix? Join Farmers, Les Mills, FCB New Zealand, and Omnicom Media Group as we explore this very notion with practical implementation tips and some provocative discussion.

Gold Keynote: New Frontiers of Programmatic Between Transparency & Effectiveness
11.20am - 11.45am

Speakers:
Adele Wieser, Managing Director, Australia & New Zealand, Index Exchange

Identity in AdTech can refer to so many different things. One set aims to solve the user sync inefficiencies we see today by creating common identifiers, designed to be collected and shared in an optimised fashion (think: The Trade Desk’s Unified ID or IAB Tech Lab’s DigiTrust ID).

The second aims to bring people-based identifiers to the open market, allowing those on both the buy and sell side of our ecosystem to leverage people-based marketing (i.e. LiveRamp’s IdentityLink).

In this presentation, Adele Wieser, will take us through on how “Identity” has impacted and will continue to impact our industry.

Gold Keynote: Programmatic Advertising and the Battle for the Soul of the Internet
11.45am - 12.10pm

Speakers:
Chi Lo, Director of Accounts, ANZ, The Trade Desk

3 years ago, you could be forgiven for not knowing what programmatic advertising was, or thinking that it doesn’t really matter to anyone but hard core digital marketers or agency trading teams. But not all programmatic advertising is created equal. Like all technology, programmatic can be used for good, to fund an open, vibrant media marketplace based on shared, open standards and transparency - for example, supporting a whole ecosystem of publishers who are responsible for keeping the world informed. Or, it can be used to reinforce powerful walled gardens where information is shared selectively and the private business interests of a few dominate over all else. As more and more media is traded programmatically – not just digital display, but TV, audio and even OOH – it’s increasingly important for marketers to understand not just the technical basics, but what version of programmatic they want to support. What makes a good programmatic partner, and what questions should you be asking to make that decision? With more and more of the content we consume moving online to be funded by digital advertising, it’s about more than good business: it’s a fight for the very future of the internet.

Round Table Discussions
12.10pm - 12.45pm

A great chance to discuss and benchmark what other brands are doing with similar challenges and opportunities on the horizon. Tables are clearly marked with the name of the round table session, and which brand is leading it.

Networking Lunch
12.45pm - 1.35pm

Brought to you by
ad:tech Auckland

Keynote: UNlshd
1.35pm - 2.10pm

Speakers:
Tom Eslinger, Creative Director and better than average drummer, UNlshd

Acquire: Programmatic – The only constant is ‘Change’
2.10pm - 2.35pm

Speakers:
Zane Furtado, Programmatic Director, Acquire Online, Acquire Online

It’s a time of challenge and opportunity for brands. A crowded ecosystem, transparency and privacy issues, in-housing, emerging media channels, new targeting capabilities, tech fees and talent are just the tip of the iceberg. The future of the programmatic industry has never been harder to predict, but two things are certain: brands will continue to advertise; and there are more changes to come.

This session will try to address these challenges, and discuss methods and strategies to ensure that you stay ahead of the curve.

Gold Keynote: MightHive
2.35pm - 3.00pm

Speakers:
Kenny Griffiths, Managing Director, APAC, Mighty Hive

Coffee Break
3.00pm - 3.30pm

Time for some much needed caffeine and some more stellar networking.

Brought to you by
Verizon Media

Gold Keynote: The rise of emerging channels
3.30pm - 3.55pm

Speakers:
Arnaud Calonne, Sales Director, Verizon, Verizon Media
Jack Plowright, Agency Account Director, LUMO Digital

By 2023, digital-out-of-home (DOOH) is expected to make up nearly 30% of all OOH spend globally, a market that reached nearly $31 billion US last year. With the rise of automation, advertisers and media owners benefit from the unification, efficiency and increased value of premium inventory. In this fireside chat, Verizon Media’s Arnaud Calonne and Lumo Digital’s Jack Plowright will discuss the rise of emerging channels like DOOH, the tools available to advertisers, and the revenue opportunities for media owners. As consumers look to connect with brands through multiple channels, how does the DOOH industry become instrumental in an advertiser’s strategy?

Keynote: Citibank
3.55pm - 4.30pm

Speakers:
Roger Slater, Head of Segments and Digital Retail Bank, APAC, CitiBank

Closing Remarks
4.30pm - 4.40pm

Speakers:
Ryf Quail, Managing Director, MMS

Networking & Drinks
4.40pm - 5.30pm

Sponsors and Partners

Platinum

Unruly

Gold Sponsors

Verizon Media
Index Exchange
Kargo
Acquire Online
The Trade Desk
ad:tech
Mighty Hive
Taboola

Bronze Sponsors

Taboola
Salesforce
TVNZ
Marketsoft
Xandr
NZME
Mediaworks
Google
Stuff
Campfire Digital Recruitment

Partners

NMPi
YourFilm
Brightcove
Circus Street
Sponsors

Modern Marketing Summit

Our mission is to uncover innovative solutions to the marketing challenges facing a modern era. Marketing leaders view MMS as the place to connect, share, and learn about what's happening across the industry. We curate conversations by bringing together industry leaders from ad technology and publishing companies to showcase what's new and next. In addition to the world-class speakers we put on stage, over 75% of the audience at our events is made up of senior-level brand and agency decision-makers.

HOW IT WORKS

The unique MMS model.

  • TARGETED BRAND & AGENCY NETWORKING

    Through a process of research and invitation requests, we select the brands & agencies with the most innovative live mobile campaigns and initiatives.

  • ONE-TO-ONE ENGAGEMENT

    Use our app one month prior to the event to start networking and plan who you want to meet on the day.

  • INSIGHT, INNOVATION & INTELLIGENCE

    Discover the trends, campaign insight and tactics that are giving marketers the edge on mobile.

  • THE MAGIC
    HAPPENS

    Through several touchpoints during the event, lasting relationships are formed, ideas are shared, problems are solved and business is done.


  • JOIN US

Highlights

Prepare for a full day of compelling content, extraordinary speakers and networking opportunities of a lifetime. At this intimate, invitation-only event, we will hear from CEO’s, CMO’s, and CDO’s from top brands and agencies on the hottest topics facing programmatic today. See highlights from MMS last year.

Advertiser and Agency Ticket Invitation Request

MMS Auckland 2019
Oct 15th, 2019 July 25th, 2017
The Maritime Room
Auckland
Venue details
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Request an Invite