MMS Auckland 2019 Advisory Board
Currently managing the Amnet team in New Zealand, I have an in depth knowledge of the programmatic space.
I am passionate about leading innovation in the world of marketing and communications. Innovation that leads to an inspiring workplace for internal teams, a rewarding partnership for clients and a profitable business for the overall agency.
With experience spanning all types of marketing agencies (from Brand, to Creative ATL, to Digital, to CRM and to Media), I have been part of marketing leadership teams for the past 12 years.
A strategist originally by trade, I have progressed to leading agency teams across Strategy, Search, Digital Media, UX, Data, Digital Production and Programmatic.
Despite my move into more leadership positions in recent times, I have never lost my passion for the work. Keeping a hands-on role in the development of award winning campaigns (including Cannes, Cristal and Festival of Media). Inspiring great talent to produce outstanding work is what continues to excite me about this industry. I believe if the work and servicing of clients is a top priority, the profitable success will always follow.
Zane has previously worked with multiple ad exchanges, ad networks, DSP’s, DMP’s and SSP’s as a digital marketer. He is a member of the IAB Board and frequently lectures at Unitec on programmatic topics. Zane brings his overseas experience in media planning and traffic management along with a strong knowledge of social media strategy. He heads the ad ops team from end-to-end campaign management, daily optimisation, strategy development, reporting and account management.
Arnaud Calonne is an adtech specialist with a track record in business development over 17 years across the UK, France and New Zealand. As Sales Director of Verizon Media New Zealand, Arnaud leads the growing ad-tech business, which encompasses the only local team of programmatic specialists in the country. Prior to his role with Verizon Media, Arnaud launched Adrider, a successful Performance Ad Network and Social Media Agency in Paris in 2005. When he moved to New Zealand in 2011, he sold the business to Havas Media, France.
Simon Birkenhead has worked his whole career in online marketing. Prior to moving from London to Auckland to be CEO of KPEX in July 2018, he was European MD at digital benchmarking business L2, where he advised CMOs and CDOs at many of the world's biggest brands on how to maximise the impact of digital investments.
Before L2, Simon held global executive roles at Google, Telefónica and 3M. He has Masters degrees from Cambridge University and London Business School, and writes movie screenplays in his spare time.
Ricky is currently Managing Director of Unruly AUNZ, where he believes in utilising consumer research, actionable insight and market awareness, to help his clients supercharge their digital video campaigns and drive business impact.
Having worked in the industry for over 15 years, Ricky has extensive experience on both the buy and sell sides of the advertising fence. Throughout his career at media agencies and publishers, he has worked with major global and local brands within FMCG, Auto, Finance, Retail as well as other prominent categories.
Ricky is a passionate advocate of innovation to improve the consumer experience, and has continually strived to push the boundaries for his organisation in an ever-changing digital landscape.
In his previous role as Chief Investment Officer for Maxus, Ricky oversaw all major investment across the agency. He upskilled his team to become leaders in media mix modelling - in turn helping their clients to drive efficiencies through screen agnostic planning and fluid investment across the media mix.
Ryf enjoys a strong network across the Asia Pacific region which he has cultivated across his career. He holds an MBA from the University of Otago Business School and is passionate about change and the continual learning required to keep ahead of the curve.
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