MMS Auckland 2019 Advisory Board
Currently managing the Amnet team in New Zealand, I have an in depth knowledge of the programmatic space.
In my current role as Managing Director within Omnicom Media Group, I lead key aspects of their digital offering in the New Zealand market place.
Zane has previously worked with multiple ad exchanges, ad networks, DSP’s, DMP’s and SSP’s as a digital marketer. He is a member of the IAB Board and frequently lectures at Unitec on programmatic topics. Zane brings his overseas experience in media planning and traffic management along with a strong knowledge of social media strategy. He heads the ad ops team from end-to-end campaign management, daily optimisation, strategy development, reporting and account management.
Simon Birkenhead has worked his whole career in online marketing. Prior to moving from London to Auckland to be CEO of KPEX in July 2018, he was European MD at digital benchmarking business L2, where he advised CMOs and CDOs at many of the world's biggest brands on how to maximise the impact of digital investments.
Before L2, Simon held global executive roles at Google, Telefónica and 3M. He has Masters degrees from Cambridge University and London Business School, and writes movie screenplays in his spare time.
Ricky is currently Managing Director of Unruly AUNZ, where he believes in utilising consumer research, actionable insight and market awareness, to help his clients supercharge their digital video campaigns and drive business impact.
Having worked in the industry for over 15 years, Ricky has extensive experience on both the buy and sell sides of the advertising fence. Throughout his career at media agencies and publishers, he has worked with major global and local brands within FMCG, Auto, Finance, Retail as well as other prominent categories.
Ricky is a passionate advocate of innovation to improve the consumer experience, and has continually strived to push the boundaries for his organisation in an ever-changing digital landscape.
In his previous role as Chief Investment Officer for Maxus, Ricky oversaw all major investment across the agency. He upskilled his team to become leaders in media mix modelling - in turn helping their clients to drive efficiencies through screen agnostic planning and fluid investment across the media mix.
Ryf enjoys a strong network across the Asia Pacific region which he has cultivated across his career. He holds an MBA from the University of Otago Business School and is passionate about change and the continual learning required to keep ahead of the curve.
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