Account Director - Pureprofile
I am currently employed as an Account Director with Pureprofile in New Zealand and am excited to be part of Pureprofile's launch in sharing the Pureprofile story with NZ businesses.
My previous experience has been in market research agencies for over a decade, specialising in both quantitative and qualitative research across a wide number of sectors, including social research and government, tourism, tertiary education, finance and insurance.
I have extensive experience in designing consumer and business research solutions in Melbourne and Auckland including brand tracking and brand health, corporate reputation, segmentation, behaviour change, visitor profiling, customer experience and concept testing.
I hold a Bachelor of Management Studies from the University of Waikato and have been recognised as a Qualified Practising Market Researcher from the Australian Market & Social Research Society since 2012.
Specialties: Tourism, services, tertiary education, customer satisfaction, community satisfaction and engagement, visitor profiling, insurance, airlines, segmentation, brand tracking, brand health and reputation.