As Global Head of Mobile, Ben works with MediaCom’s local teams to define best practices across the agency as more and more digital campaigns are expanded into mobile. He works to ensure that clients benefit from the latest knowledge and understanding of this important channel.
With over a decade’s experience and a 100% focus on mobile strategy, Ben identifies ways to exploit the strengths of mobile for always-on campaigns, such as driving footfall for retailers, acquisition for direct-response clients, engagement and customer retention for brand-led clients and m-commerce for e-commerce clients.
MediaCom’s mobile billings have grown by more than 117% in 2013 and the agency has seen spectacularly strong growth in markets where it has specialist mobile divisions, such as the UK, Germany, Scandinavia, Singapore and India. These teams have developed unique and first-in-market mobile services for clients, ranging from creative to apps, vouchers, coupons, augmented reality and QR, codes to geolocation campaigns.
The agency’s goal is to ensure this level of expertise and creativity is available to all MediaCom clients, wherever they are and whoever they are targeting.
Aine is a registered Psychologist with over 6 years consulting experience within the field of User Experience. Aine’s background in psychological research has provided her with strong data and behaviour analysis skills, and a highly analytical approach to gathering user and stakeholder requirements.
She has extensive experience of gaining an in depth understanding of user groups and designing high quality experiences for a range of clients including ANZ, Westpac, Woolworths and NSW Department of Education.
Rob Leach is a results driven business leader with over 20 years experience in the advertising and media industry. He completed an Economics degree at Oxford Brookes University and has since worked for some of the world's largest media brands including BSkyB, Newscorp and BBC Worldwide. Rob has an impressive track record of launching and growing digital businesses, leading high performing teams and delivering profitable strategic solutions.
This includes launching Interactive TV Advertising at BSkyB, MCN Connect Australia (Foxtel's online and interactive advertising division) and the BBC Global iPlayer. Rob is a thought leader in the monetisation of content across converging digital platforms. He is an accomplished industry spokesperson with international experience and has spoken at conferences and events across the UK, Europe, the USA, South Africa and ANZ. Rob currently lives in Sydney, Australia, where he is General Manager, Asia Pacific, for Kargo.
Zoe has worked in the content creation and digital strategy space for over 8 years, kicking off her career working internally in the office of Rt Hon John Key, NZTE and then in the social media team within global brand at Air New Zealand.
Making the switch to agency side where Zoe flexed her digital muscles with a wide range of brands such as Xero, NZ Rugby, Hubbards, Red Seal, The Blues, and more recently with McDonald’s NZ, Village Roadshow, and Independent Liquor while leading the social media team at Fuse
I enjoy building high performing teams and leading high growth companies. I specialise in delivering strong acquisition strategies and business growth. I have developed global and local multi-channel marketing strategies, managed P&L and business units, across a range of brands including Deloitte, Jeep, Grays Online, United Colors of Benetton, LJ Hooker, and Konica Minolta.
I have extensive experience rolling out and driving digital technology across Salesforce, Marketo, Adobe AEM, Hubspot, Wordpress and Eloqua. I am proudly Google Analytics and Google Adwords certified, and have delivered SEO, SEM and content marketing campaigns that deliver real ROI. With over 15 years digital leadership experience, I have managed teams from the Philippines, Pakistan, Egypt, India, and across Australia.
I am currently employed as an Account Director with Pureprofile in New Zealand and am excited to be part of Pureprofile's launch in sharing the Pureprofile story with NZ businesses.
My previous experience has been in market research agencies for over a decade, specialising in both quantitative and qualitative research across a wide number of sectors, including social research and government, tourism, tertiary education, finance and insurance.
I have extensive experience in designing consumer and business research solutions in Melbourne and Auckland including brand tracking and brand health, corporate reputation, segmentation, behaviour change, visitor profiling, customer experience and concept testing.
I hold a Bachelor of Management Studies from the University of Waikato and have been recognised as a Qualified Practising Market Researcher from the Australian Market & Social Research Society since 2012.
Specialties: Tourism, services, tertiary education, customer satisfaction, community satisfaction and engagement, visitor profiling, insurance, airlines, segmentation, brand tracking, brand health and reputation.
Adrian is a adviser and coach to CEOs and senior management teams in New Zealand.
An internationally Certified Gazelles coach, Outthinkers strategist and StartMesh partner, he helps companies establish and implement strategies and execution plans to achieve their growth objectives using the resources and IP of, amongst others, StartMesh, Mastering the Rockefeller Habits, Scaling Up and Outthink the Competition.
In addition to his access to best-in-class education and training resources, Adrian draws on his extensive international business experience, to help develop a unique, personalised blueprint for success.
Ryf enjoys a strong network across the Asia Pacific region which he has cultivated across his career. He holds an MBA from the University of Otago Business School and is passionate about change and the continual learning required to keep ahead of the curve.
+61 (0) 452 558 211
Nic is the Founder and CEO of PaperKite and is a massive fan of the transformative power that mobile experiences can create for customers and brands. He has been making Apps since the inception of the App Store and loves doing so.
Over the last 8 years Nic and the PaperKite Team have developed a huge range of successful Apps such as BPMe, the All Blacks Apps, Air New Zealand’s Grabaseat, Hell Pizza and the Metservice Apps to name just a few.
Nic works closely with the executive teams of many of PaperKite’s clients in a mobile strategy and stewardship function to ensure that they, and their businesses, are best positioned to take advantage of this rapidly evolving discipline.
We all want the most out of everyday and every day wants the most out of us. So we need to be on top of our game. Physically, mentally and emotionally.
No Ugly is a wellness tonic, scientifically formulated to help you go from malaise to mint. By balancing the effects of casual drinking, too much stress, exercise or lack of sleep.
There are no ugly ingredients, only good. Things like Enzogenol®. Extracted from Pinus Radiata bark, it’s nature’s most potent antioxidant. Plus a whole bunch of vitamins, minerals and electrolytes to get you back to gorgeous in no time.
NO UGLY. YES GORGEOUS.
Tyler Greer is director of global sales strategy at Exponential responsible for leading the company's sales strategy and ensuring an integrated sales approach across the company.
Joining Exponential in 2012 as Director of Sales, Australia & New Zealand, Tyler was tasked with launching the global in-stream video advertising solution in the region. Tyler has over 20 years’ experience across media and marketing, having most recently worked in senior strategy roles at both Starcom and Mindshare. He began his career as a creative copywriter before spending time in publishing at Street Press Australia and in the marketing team at Roadshow Films Australia.
He is an experienced panelist and speaker, having presented at many events globally including the prestigious ‘AdWeek New York’ in 2015.
I started my career in digital in 1999 pioneering streaming media in New Zealand with TVNZ and our own in-house production. I then worked headed across the Tasman to design the future of digital media with Telstra, Optus, Microsoft and Apple.
Early on I became obsessed with accessibility and user-centric design approaches, I blended this with strong process and agile delivery to reimagine numerous agency and corporate production teams - enabling them to deliver exceptional digital products and services at scale.
I have led a number of exceptional development, dev ops, marketing, product and creative teams over the last couple of decades. I've driven some of the largest and most successful digital properties in the country.
I'm passionate about delivering results and creating amazing teams. With Hype & Dexter my aim is to take over two decades of experience and learnings to transform our clients' digital capabilities and empower them to compete with the big boys and empower them to drive returns.
Rebecca Mangan leverages her experience in digital agencies, delivering customer experience strategies and managing platform builds for blue chip organisations. At Sitecore, she provides UX and digital transformation consultancy. Bec is passionate about digital products and how you create a seamless online experiences across them. She approaches this by creating a mutual benefit for both the consumer, by making their life easier and the organisation by returning a positive business impact.
No fluff, no fuss. Just really great marketing that delivers positive customer and commercial outcomes for fast paced businesses.
Through high-impact, measurable marketing and customer experience programs, I've delivered hyper-growth for some of the world's fastest growing companies. If you're a kiwi business looking to do the same by modernising and commercialising your marketing function, we should chat.
Additionally, I'm Founder, Director and Board Member of NZ, Australian and Cambodian charities and a social enterprise enthusiast who is constantly on the look-out for likeminded entrepreneurs and organisations. Whether you're seeking higher employee engagement or a CSR program that delivers sustainable results, I'd be happy to discuss bespoke marketing and volunteering opportunities for your team and/or clients.
With a media career spanning 20 years I have experience spanning both traditional and emerging media sales. From airtime sales to enhance TV, VOD, mobile marketing and online I have worked setting up new digital businesses with a view to integrating them into the core business once successful. I helped set up ITV Online, ITV's red button and Enhanced TV business and more recently a mobile marketing and advertising business. I am a specialist in cross platform advertising solutions and using emerging digital advertising formats alongside more established media, as well as setting up and developing new media business models and sales results.
Financial services professional with 17 years of experience in strategic, commercial product and marketing roles both in the UK and New Zealand, working on large, direct to consumer online brands, all with a focus on developing business growth. Solid commercial acumen and an approachable and collaborative relationship style are key strengths to mobilise and motivate cross functional teams for business success. Experience of working in both startups and well established businesses and comfortable leading in an environment of change.