Speakers

Introducing our speakers for Modern Marketing Summit Auckland 2018:

Ben Phillips

Ben Phillips

Global Head of Mobile
Joanne Mitchell

Joanne Mitchell

Director of Marketing, NZ
Aine Hart

Aine Hart

UX Director & Psychologist
Rob Leach

Rob Leach

General Manager, APAC
Zoe Virtue

Zoe Virtue

Social Media Director
Robert Steers

Robert Steers

Head of Digital & Partner
Emily Bing

Emily Bing

Account Director - Pureprofile
Adrian Pickstock

Adrian Pickstock

CEO, IAB NZ
Ryf Quail

Ryf Quail

Managing Director
Nic Gibbens

Nic Gibbens

CEO & Director
Aaron Taylor

Aaron Taylor

Co-Founder
Tyler Greer

Tyler Greer

Director of Global Sales Strategy
Romi Dexter

Romi Dexter

Director & Co-Founder
Rebecca Mangan

Rebecca Mangan

Digital Experience Specialist
Marijke Timmers

Marijke Timmers

Modern Marketing Consultant
Peter Birch

Peter Birch

Commercial Director
Jo McCauley

Jo McCauley

Chief Customer Officer
Ben Phillips

Ben Phillips

Global Head of Mobile - Mediacom

As Global Head of Mobile, Ben works with MediaCom’s local teams to define best practices across the agency as more and more digital campaigns are expanded into mobile. He works to ensure that clients benefit from the latest knowledge and understanding of this important channel.

With over a decade’s experience and a 100% focus on mobile strategy, Ben identifies ways to exploit the strengths of mobile for always-on campaigns, such as driving footfall for retailers, acquisition for direct-response clients, engagement and customer retention for brand-led clients and m-commerce for e-commerce clients.

MediaCom’s mobile billings have grown by more than 117% in 2013 and the agency has seen spectacularly strong growth in markets where it has specialist mobile divisions, such as the UK, Germany, Scandinavia, Singapore and India. These teams have developed unique and first-in-market mobile services for clients, ranging from creative to apps, vouchers, coupons, augmented reality and QR, codes to geolocation campaigns.

The agency’s goal is to ensure this level of expertise and creativity is available to all MediaCom clients, wherever they are and whoever they are targeting.

Joanne Mitchell

Joanne Mitchell

Director of Marketing, NZ - McDonald’s
Aine Hart

Aine Hart

UX Director & Psychologist - Sitback

Aine is a registered Psychologist with over 6 years consulting experience within the field of User Experience. Aine’s background in psychological research has provided her with strong data and behaviour analysis skills, and a highly analytical approach to gathering user and stakeholder requirements.

She has extensive experience of gaining an in depth understanding of user groups and designing high quality experiences for a range of clients including ANZ, Westpac, Woolworths and NSW Department of Education.


Rob Leach

Rob Leach

General Manager, APAC - Kargo

Rob Leach is a results driven business leader with over 20 years experience in the advertising and media industry. He completed an Economics degree at Oxford Brookes University and has since worked for some of the world's largest media brands including BSkyB, Newscorp and BBC Worldwide. Rob has an impressive track record of launching and growing digital businesses, leading high performing teams and delivering profitable strategic solutions.

This includes launching Interactive TV Advertising at BSkyB, MCN Connect Australia (Foxtel's online and interactive advertising division) and the BBC Global iPlayer. Rob is a thought leader in the monetisation of content across converging digital platforms. He is an accomplished industry spokesperson with international experience and has spoken at conferences and events across the UK, Europe, the USA, South Africa and ANZ. Rob currently lives in Sydney, Australia, where he is General Manager, Asia Pacific, for Kargo.

Zoe Virtue

Zoe Virtue

Social Media Director - Fuse NZ

Zoe has worked in the content creation and digital strategy space for over 8 years, kicking off her career working internally in the office of Rt Hon John Key, NZTE and then in the social media team within global brand at Air New Zealand.

Making the switch to agency side where Zoe flexed her digital muscles with a wide range of brands such as Xero, NZ Rugby, Hubbards, Red Seal, The Blues, and more recently with McDonald’s NZ, Village Roadshow, and Independent Liquor while leading the social media team at Fuse

Robert Steers

Robert Steers

Head of Digital & Partner - Step Change

I enjoy building high performing teams and leading high growth companies. I specialise in delivering strong acquisition strategies and business growth. I have developed global and local multi-channel marketing strategies, managed P&L and business units, across a range of brands including Deloitte, Jeep, Grays Online, United Colors of Benetton, LJ Hooker, and Konica Minolta.

I have extensive experience rolling out and driving digital technology across Salesforce, Marketo, Adobe AEM, Hubspot, Wordpress and Eloqua. I am proudly Google Analytics and Google Adwords certified, and have delivered SEO, SEM and content marketing campaigns that deliver real ROI. With over 15 years digital leadership experience, I have managed teams from the Philippines, Pakistan, Egypt, India, and across Australia.

Emily Bing

Emily Bing

Account Director - Pureprofile - Pureprofile

I am currently employed as an Account Director with Pureprofile in New Zealand and am excited to be part of Pureprofile's launch in sharing the Pureprofile story with NZ businesses.

My previous experience has been in market research agencies for over a decade, specialising in both quantitative and qualitative research across a wide number of sectors, including social research and government, tourism, tertiary education, finance and insurance.

I have extensive experience in designing consumer and business research solutions in Melbourne and Auckland including brand tracking and brand health, corporate reputation, segmentation, behaviour change, visitor profiling, customer experience and concept testing.

I hold a Bachelor of Management Studies from the University of Waikato and have been recognised as a Qualified Practising Market Researcher from the Australian Market & Social Research Society since 2012.

Specialties: Tourism, services, tertiary education, customer satisfaction, community satisfaction and engagement, visitor profiling, insurance, airlines, segmentation, brand tracking, brand health and reputation.

Adrian Pickstock

Adrian Pickstock

CEO, IAB NZ - IAB NZ

Adrian is a adviser and coach to CEOs and senior management teams in New Zealand.

An internationally Certified Gazelles coach, Outthinkers strategist and StartMesh partner, he helps companies establish and implement strategies and execution plans to achieve their growth objectives using the resources and IP of, amongst others, StartMesh, Mastering the Rockefeller Habits, Scaling Up and Outthink the Competition.

In addition to his access to best-in-class education and training resources, Adrian draws on his extensive international business experience, to help develop a unique, personalised blueprint for success.

Ryf Quail

Ryf Quail

Managing Director - MMS

Ryf enjoys a strong network across the Asia Pacific region which he has cultivated across his career. He holds an MBA from the University of Otago Business School and is passionate about change and the continual learning required to keep ahead of the curve.

Ryf Quail

Managing Director
ryf.quail@comexposium.com
+61 (0) 452 558 211

Nic Gibbens

Nic Gibbens

CEO & Director - PaperKite

Nic is the Founder and CEO of PaperKite and is a massive fan of the transformative power that mobile experiences can create for customers and brands. He has been making Apps since the inception of the App Store and loves doing so.

Over the last 8 years Nic and the PaperKite Team have developed a huge range of successful Apps such as BPMe, the All Blacks Apps, Air New Zealand’s Grabaseat, Hell Pizza and the Metservice Apps to name just a few.

Nic works closely with the executive teams of many of PaperKite’s clients in a mobile strategy and stewardship function to ensure that they, and their businesses, are best positioned to take advantage of this rapidly evolving discipline.

Aaron Taylor

Aaron Taylor

Co-Founder - No Ugly

We all want the most out of everyday and every day wants the most out of us. So we need to be on top of our game. Physically, mentally and emotionally.

No Ugly is a wellness tonic, scientifically formulated to help you go from malaise to mint. By balancing the effects of casual drinking, too much stress, exercise or lack of sleep.

There are no ugly ingredients, only good. Things like Enzogenol®. Extracted from Pinus Radiata bark, it’s nature’s most potent antioxidant. Plus a whole bunch of vitamins, minerals and electrolytes to get you back to gorgeous in no time.

NO UGLY. YES GORGEOUS.

Tyler Greer

Tyler Greer

Director of Global Sales Strategy - Exponential

Tyler Greer is director of global sales strategy at Exponential responsible for leading the company's sales strategy and ensuring an integrated sales approach across the company.
Joining Exponential in 2012 as Director of Sales, Australia & New Zealand, Tyler was tasked with launching the global in-stream video advertising solution in the region. Tyler has over 20 years’ experience across media and marketing, having most recently worked in senior strategy roles at both Starcom and Mindshare. He began his career as a creative copywriter before spending time in publishing at Street Press Australia and in the marketing team at Roadshow Films Australia.
He is an experienced panelist and speaker, having presented at many events globally including the prestigious ‘AdWeek New York’ in 2015.

Romi Dexter

Romi Dexter

Director & Co-Founder - Hype & Dexter

I started my career in digital in 1999 pioneering streaming media in New Zealand with TVNZ and our own in-house production. I then worked headed across the Tasman to design the future of digital media with Telstra, Optus, Microsoft and Apple.

Early on I became obsessed with accessibility and user-centric design approaches, I blended this with strong process and agile delivery to reimagine numerous agency and corporate production teams - enabling them to deliver exceptional digital products and services at scale.

I have led a number of exceptional development, dev ops, marketing, product and creative teams over the last couple of decades. I've driven some of the largest and most successful digital properties in the country.

I'm passionate about delivering results and creating amazing teams. With Hype & Dexter my aim is to take over two decades of experience and learnings to transform our clients' digital capabilities and empower them to compete with the big boys and empower them to drive returns.

Rebecca Mangan

Rebecca Mangan

Digital Experience Specialist - Sitecore

Rebecca Mangan leverages her experience in digital agencies, delivering customer experience strategies and managing platform builds for blue chip organisations. At Sitecore, she provides UX and digital transformation consultancy. Bec is passionate about digital products and how you create a seamless online experiences across them. She approaches this by creating a mutual benefit for both the consumer, by making their life easier and the organisation by returning a positive business impact.

Marijke Timmers

Marijke Timmers

Modern Marketing Consultant - Marketing Cube

No fluff, no fuss. Just really great marketing that delivers positive customer and commercial outcomes for fast paced businesses.

Through high-impact, measurable marketing and customer experience programs, I've delivered hyper-growth for some of the world's fastest growing companies. If you're a kiwi business looking to do the same by modernising and commercialising your marketing function, we should chat.

Additionally, I'm Founder, Director and Board Member of NZ, Australian and Cambodian charities and a social enterprise enthusiast who is constantly on the look-out for likeminded entrepreneurs and organisations. Whether you're seeking higher employee engagement or a CSR program that delivers sustainable results, I'd be happy to discuss bespoke marketing and volunteering opportunities for your team and/or clients.

Peter Birch

Peter Birch

Commercial Director - Kargo

With a media career spanning 20 years I have experience spanning both traditional and emerging media sales. From airtime sales to enhance TV, VOD, mobile marketing and online I have worked setting up new digital businesses with a view to integrating them into the core business once successful. I helped set up ITV Online, ITV's red button and Enhanced TV business and more recently a mobile marketing and advertising business. I am a specialist in cross platform advertising solutions and using emerging digital advertising formats alongside more established media, as well as setting up and developing new media business models and sales results.

Jo McCauley

Jo McCauley

Chief Customer Officer - Southern Cross Travel Insurance

Financial services professional with 17 years of experience in strategic, commercial product and marketing roles both in the UK and New Zealand, working on large, direct to consumer online brands, all with a focus on developing business growth. Solid commercial acumen and an approachable and collaborative relationship style are key strengths to mobilise and motivate cross functional teams for business success. Experience of working in both startups and well established businesses and comfortable leading in an environment of change.

MMS Auckland 2018: Mobile
Theme: Experiences over impressions

Agenda

Get ready to hear the best brand and agency marketers discussing the hottest industry topics – all on one stage and all focused on mobile. In a single day, MMS Auckland will change the way you think about modern marketing and mobile innovations while uncovering new trends, technologies, and case studies to propel your strategy further.

The agenda will be updated frequently, so be sure to check back for the latest information.

  • Speakers

    Ryf Quail Managing Director, MMS
    Ryf Quail

    Ryf Quail

    Managing Director
    MMS

    Ryf enjoys a strong network across the Asia Pacific region which he has cultivated across his career. He holds an MBA from the University of Otago Business School and is passionate about change and the continual learning required to keep ahead of the curve.

    Ryf Quail

    Managing Director
    ryf.quail@comexposium.com
    +61 (0) 452 558 211

  • Speakers

    Ben Phillips Global Head of Mobile, Mediacom
    Ben Phillips

    Ben Phillips

    Global Head of Mobile
    Mediacom

    As Global Head of Mobile, Ben works with MediaCom’s local teams to define best practices across the agency as more and more digital campaigns are expanded into mobile. He works to ensure that clients benefit from the latest knowledge and understanding of this important channel.

    With over a decade’s experience and a 100% focus on mobile strategy, Ben identifies ways to exploit the strengths of mobile for always-on campaigns, such as driving footfall for retailers, acquisition for direct-response clients, engagement and customer retention for brand-led clients and m-commerce for e-commerce clients.

    MediaCom’s mobile billings have grown by more than 117% in 2013 and the agency has seen spectacularly strong growth in markets where it has specialist mobile divisions, such as the UK, Germany, Scandinavia, Singapore and India. These teams have developed unique and first-in-market mobile services for clients, ranging from creative to apps, vouchers, coupons, augmented reality and QR, codes to geolocation campaigns.

    The agency’s goal is to ensure this level of expertise and creativity is available to all MediaCom clients, wherever they are and whoever they are targeting.

  • Speakers

    Tyler Greer Director of Global Sales Strategy, Exponential
    Tyler Greer

    Tyler Greer

    Director of Global Sales Strategy
    Exponential

    Tyler Greer is director of global sales strategy at Exponential responsible for leading the company's sales strategy and ensuring an integrated sales approach across the company.
    Joining Exponential in 2012 as Director of Sales, Australia & New Zealand, Tyler was tasked with launching the global in-stream video advertising solution in the region. Tyler has over 20 years’ experience across media and marketing, having most recently worked in senior strategy roles at both Starcom and Mindshare. He began his career as a creative copywriter before spending time in publishing at Street Press Australia and in the marketing team at Roadshow Films Australia.
    He is an experienced panelist and speaker, having presented at many events globally including the prestigious ‘AdWeek New York’ in 2015.

  • Speakers

    Rob Leach General Manager, APAC, Kargo
    Rob Leach

    Rob Leach

    General Manager, APAC
    Kargo

    Rob Leach is a results driven business leader with over 20 years experience in the advertising and media industry. He completed an Economics degree at Oxford Brookes University and has since worked for some of the world's largest media brands including BSkyB, Newscorp and BBC Worldwide. Rob has an impressive track record of launching and growing digital businesses, leading high performing teams and delivering profitable strategic solutions.

    This includes launching Interactive TV Advertising at BSkyB, MCN Connect Australia (Foxtel's online and interactive advertising division) and the BBC Global iPlayer. Rob is a thought leader in the monetisation of content across converging digital platforms. He is an accomplished industry spokesperson with international experience and has spoken at conferences and events across the UK, Europe, the USA, South Africa and ANZ. Rob currently lives in Sydney, Australia, where he is General Manager, Asia Pacific, for Kargo.

    Peter Birch Commercial Director, Kargo
    Peter Birch

    Peter Birch

    Commercial Director
    Kargo

    With a media career spanning 20 years I have experience spanning both traditional and emerging media sales. From airtime sales to enhance TV, VOD, mobile marketing and online I have worked setting up new digital businesses with a view to integrating them into the core business once successful. I helped set up ITV Online, ITV's red button and Enhanced TV business and more recently a mobile marketing and advertising business. I am a specialist in cross platform advertising solutions and using emerging digital advertising formats alongside more established media, as well as setting up and developing new media business models and sales results.

  • Speakers

    Rebecca Mangan Digital Experience Specialist, Sitecore
    Rebecca Mangan

    Rebecca Mangan

    Digital Experience Specialist
    Sitecore

    Rebecca Mangan leverages her experience in digital agencies, delivering customer experience strategies and managing platform builds for blue chip organisations. At Sitecore, she provides UX and digital transformation consultancy. Bec is passionate about digital products and how you create a seamless online experiences across them. She approaches this by creating a mutual benefit for both the consumer, by making their life easier and the organisation by returning a positive business impact.

  • Speakers

    Emily Bing Account Director - Pureprofile, Pureprofile
    Emily Bing

    Emily Bing

    Account Director - Pureprofile
    Pureprofile

    I am currently employed as an Account Director with Pureprofile in New Zealand and am excited to be part of Pureprofile's launch in sharing the Pureprofile story with NZ businesses.

    My previous experience has been in market research agencies for over a decade, specialising in both quantitative and qualitative research across a wide number of sectors, including social research and government, tourism, tertiary education, finance and insurance.

    I have extensive experience in designing consumer and business research solutions in Melbourne and Auckland including brand tracking and brand health, corporate reputation, segmentation, behaviour change, visitor profiling, customer experience and concept testing.

    I hold a Bachelor of Management Studies from the University of Waikato and have been recognised as a Qualified Practising Market Researcher from the Australian Market & Social Research Society since 2012.

    Specialties: Tourism, services, tertiary education, customer satisfaction, community satisfaction and engagement, visitor profiling, insurance, airlines, segmentation, brand tracking, brand health and reputation.

  • Speakers

    Adrian Pickstock

    Adrian Pickstock

    CEO, IAB NZ
    IAB NZ

    Adrian is a adviser and coach to CEOs and senior management teams in New Zealand.

    An internationally Certified Gazelles coach, Outthinkers strategist and StartMesh partner, he helps companies establish and implement strategies and execution plans to achieve their growth objectives using the resources and IP of, amongst others, StartMesh, Mastering the Rockefeller Habits, Scaling Up and Outthink the Competition.

    In addition to his access to best-in-class education and training resources, Adrian draws on his extensive international business experience, to help develop a unique, personalised blueprint for success.

  • Moderator

    Ryf Quail Managing Director, MMS
    Ryf Quail

    Ryf Quail

    Managing Director
    MMS

    Ryf enjoys a strong network across the Asia Pacific region which he has cultivated across his career. He holds an MBA from the University of Otago Business School and is passionate about change and the continual learning required to keep ahead of the curve.

    Ryf Quail

    Managing Director
    ryf.quail@comexposium.com
    +61 (0) 452 558 211

    Speakers

    Nic Gibbens CEO & Director, PaperKite
    Nic Gibbens

    Nic Gibbens

    CEO & Director
    PaperKite

    Nic is the Founder and CEO of PaperKite and is a massive fan of the transformative power that mobile experiences can create for customers and brands. He has been making Apps since the inception of the App Store and loves doing so.

    Over the last 8 years Nic and the PaperKite Team have developed a huge range of successful Apps such as BPMe, the All Blacks Apps, Air New Zealand’s Grabaseat, Hell Pizza and the Metservice Apps to name just a few.

    Nic works closely with the executive teams of many of PaperKite’s clients in a mobile strategy and stewardship function to ensure that they, and their businesses, are best positioned to take advantage of this rapidly evolving discipline.

    Aine Hart UX Director & Psychologist, Sitback
    Aine Hart

    Aine Hart

    UX Director & Psychologist
    Sitback

    Aine is a registered Psychologist with over 6 years consulting experience within the field of User Experience. Aine’s background in psychological research has provided her with strong data and behaviour analysis skills, and a highly analytical approach to gathering user and stakeholder requirements.

    She has extensive experience of gaining an in depth understanding of user groups and designing high quality experiences for a range of clients including ANZ, Westpac, Woolworths and NSW Department of Education.


    Adrian Pickstock

    Adrian Pickstock

    CEO, IAB NZ
    IAB NZ

    Adrian is a adviser and coach to CEOs and senior management teams in New Zealand.

    An internationally Certified Gazelles coach, Outthinkers strategist and StartMesh partner, he helps companies establish and implement strategies and execution plans to achieve their growth objectives using the resources and IP of, amongst others, StartMesh, Mastering the Rockefeller Habits, Scaling Up and Outthink the Competition.

    In addition to his access to best-in-class education and training resources, Adrian draws on his extensive international business experience, to help develop a unique, personalised blueprint for success.

    Romi Dexter Director & Co-Founder, Hype & Dexter
    Romi Dexter

    Romi Dexter

    Director & Co-Founder
    Hype & Dexter

    I started my career in digital in 1999 pioneering streaming media in New Zealand with TVNZ and our own in-house production. I then worked headed across the Tasman to design the future of digital media with Telstra, Optus, Microsoft and Apple.

    Early on I became obsessed with accessibility and user-centric design approaches, I blended this with strong process and agile delivery to reimagine numerous agency and corporate production teams - enabling them to deliver exceptional digital products and services at scale.

    I have led a number of exceptional development, dev ops, marketing, product and creative teams over the last couple of decades. I've driven some of the largest and most successful digital properties in the country.

    I'm passionate about delivering results and creating amazing teams. With Hype & Dexter my aim is to take over two decades of experience and learnings to transform our clients' digital capabilities and empower them to compete with the big boys and empower them to drive returns.

  • Speakers

    Aine Hart UX Director & Psychologist, Sitback
    Aine Hart

    Aine Hart

    UX Director & Psychologist
    Sitback

    Aine is a registered Psychologist with over 6 years consulting experience within the field of User Experience. Aine’s background in psychological research has provided her with strong data and behaviour analysis skills, and a highly analytical approach to gathering user and stakeholder requirements.

    She has extensive experience of gaining an in depth understanding of user groups and designing high quality experiences for a range of clients including ANZ, Westpac, Woolworths and NSW Department of Education.


    Jo McCauley

    Financial services professional with 17 years of experience in strategic, commercial product and marketing roles both in the UK and New Zealand, working on large, direct to consumer online brands, all with a focus on developing business growth. Solid commercial acumen and an approachable and collaborative relationship style are key strengths to mobilise and motivate cross functional teams for business success. Experience of working in both startups and well established businesses and comfortable leading in an environment of change.

  • Speakers

    Aaron Taylor Co-Founder, No Ugly
    Aaron Taylor

    Aaron Taylor

    Co-Founder
    No Ugly

    We all want the most out of everyday and every day wants the most out of us. So we need to be on top of our game. Physically, mentally and emotionally.

    No Ugly is a wellness tonic, scientifically formulated to help you go from malaise to mint. By balancing the effects of casual drinking, too much stress, exercise or lack of sleep.

    There are no ugly ingredients, only good. Things like Enzogenol®. Extracted from Pinus Radiata bark, it’s nature’s most potent antioxidant. Plus a whole bunch of vitamins, minerals and electrolytes to get you back to gorgeous in no time.

    NO UGLY. YES GORGEOUS.

  • Speakers

    Marijke Timmers Modern Marketing Consultant, Marketing Cube
    Marijke Timmers

    Marijke Timmers

    Modern Marketing Consultant
    Marketing Cube

    No fluff, no fuss. Just really great marketing that delivers positive customer and commercial outcomes for fast paced businesses.

    Through high-impact, measurable marketing and customer experience programs, I've delivered hyper-growth for some of the world's fastest growing companies. If you're a kiwi business looking to do the same by modernising and commercialising your marketing function, we should chat.

    Additionally, I'm Founder, Director and Board Member of NZ, Australian and Cambodian charities and a social enterprise enthusiast who is constantly on the look-out for likeminded entrepreneurs and organisations. Whether you're seeking higher employee engagement or a CSR program that delivers sustainable results, I'd be happy to discuss bespoke marketing and volunteering opportunities for your team and/or clients.

    Ryf Quail Managing Director, MMS
    Ryf Quail

    Ryf Quail

    Managing Director
    MMS

    Ryf enjoys a strong network across the Asia Pacific region which he has cultivated across his career. He holds an MBA from the University of Otago Business School and is passionate about change and the continual learning required to keep ahead of the curve.

    Ryf Quail

    Managing Director
    ryf.quail@comexposium.com
    +61 (0) 452 558 211

  • Speakers

    Joanne Mitchell Director of Marketing, NZ, McDonald’s
    Joanne Mitchell

    Joanne Mitchell

    Director of Marketing, NZ
    McDonald’s
    Zoe Virtue Social Media Director, Fuse NZ
    Zoe Virtue

    Zoe Virtue

    Social Media Director
    Fuse NZ

    Zoe has worked in the content creation and digital strategy space for over 8 years, kicking off her career working internally in the office of Rt Hon John Key, NZTE and then in the social media team within global brand at Air New Zealand.

    Making the switch to agency side where Zoe flexed her digital muscles with a wide range of brands such as Xero, NZ Rugby, Hubbards, Red Seal, The Blues, and more recently with McDonald’s NZ, Village Roadshow, and Independent Liquor while leading the social media team at Fuse

  • Speakers

    Robert Steers Head of Digital & Partner , Step Change
    Robert Steers

    Robert Steers

    Head of Digital & Partner
    Step Change

    I enjoy building high performing teams and leading high growth companies. I specialise in delivering strong acquisition strategies and business growth. I have developed global and local multi-channel marketing strategies, managed P&L and business units, across a range of brands including Deloitte, Jeep, Grays Online, United Colors of Benetton, LJ Hooker, and Konica Minolta.

    I have extensive experience rolling out and driving digital technology across Salesforce, Marketo, Adobe AEM, Hubspot, Wordpress and Eloqua. I am proudly Google Analytics and Google Adwords certified, and have delivered SEO, SEM and content marketing campaigns that deliver real ROI. With over 15 years digital leadership experience, I have managed teams from the Philippines, Pakistan, Egypt, India, and across Australia.

  • Speakers

    Ryf Quail Managing Director, MMS
    Ryf Quail

    Ryf Quail

    Managing Director
    MMS

    Ryf enjoys a strong network across the Asia Pacific region which he has cultivated across his career. He holds an MBA from the University of Otago Business School and is passionate about change and the continual learning required to keep ahead of the curve.

    Ryf Quail

    Managing Director
    ryf.quail@comexposium.com
    +61 (0) 452 558 211

Coffee on arrival
8:30am - 9:00am

Start the day off right with a strong and hot coffee

Welcome and Opening Remarks
9:00am - 9:15am

Speakers:
Ryf Quail, Managing Director, MMS

International Opening Keynote: Experiences over impressions
9:15am - 9:50am

Speakers:
Ben Phillips, Global Head of Mobile, Mediacom

Mobile has the opportunity and responsibility to redefine how we move away from some of the preconceptions, measurement methods and buying proxies laid down by its digital predecessors.

As consumers and the devices we use evolve so must the focus on experience and measurement.

Mobile is a behaviour that ranges beyond the handset and as such we are able to create unique experiences on a bigger scale than ever before. With the emergence of voice assistance such as Google Assistant and Alexa being brought into our homes, the resurgence of Augmented Reality post Pokemon and looking at what virtual reality has achieved in the past 3 years since its mainstream launch there are more experiences to cater for than ever before.

Measurement must change too. This keynote will look at new metrics for location, time with brand and how personalisation changes the landscape

Engagement by Design: Creating People-centric Media Experiences
9:50am - 10:15am

Speakers:
Tyler Greer, Director of Global Sales Strategy, Exponential

The media landscape is in great upheaval. Today, brands and media planners are challenged with changes in technology, structural decentralisation, and an audience that is spread thin across a multitude of devices and channels. This is not disruption; this is a new paradigm.

But for all the change, the enduring role of media remains to connect brands with audiences. How we design those brand connections matters. In this presentation we explore the way human behaviour across the digital ecosystem can better help us shape our campaigns and create a more meaningful connection with audiences.

Coffee Break
10:15am - 10:45am

International Keynote: Using Creative to Prove Marketing Outcomes
10:45am - 11:10am

Speakers:
Rob Leach, General Manager, APAC, Kargo
Peter Birch, Commercial Director, Kargo

Research shows that using technology and creative strategy in the right way can have a quantifiable impact on ad effectiveness. Join Kargo's APAC team as they provide the latest industry insights around image enhancement and its impact on ROAS for marketers around the world.

Using contextual intelligence to enhance customer experiences
11.10am - 11.35am

Speakers:
Rebecca Mangan, Digital Experience Specialist, Sitecore

We live in a connected and technology-driven world where customers have been put in the driver’s seat of the marketplace. They’re more mobile, better informed and less loyal than ever before.

They have a multitude of channels at their disposal where they can research, compare, purchase, and seek service at their fingertips. They have very high expectations when it comes to engaging and interacting with brands and organisations. And if we’re not up to speed with their expectations, we will trigger disappointment, frustration and even a little rage.

Bec will talk about the key ingredients needed to satisfy the customer of tomorrow and present a case study of a brand utilizing behavioural data to enhance the customer experience, and a digital transformation framework on their journey to becoming more customer centric.

Quickfire: Personifying segments to understand your customers
11:35am - 11:45am

Speakers:
Emily Bing, Account Director - Pureprofile, Pureprofile

How to understand who your customers are and create meaningful relationships beyond just clicks or big data. Pureprofile has partnered with AA Smartfuel to bring their nine transactional customer segments to life.

Emily Bing (Pureprofile) will present a case study detailing the process of personifying AA Smartfuel's customer segments - and how Pureprofile uses attitudes, behaviours and psychographic data to understand more about AA Smartfuel's customers to enable deeper and more meaningful relationships with their most valuable segments.

Quickfire: New Ad Standards and the Chrome Initiative… what you need to know now.
11:45am - 11:55am

Speakers:
Adrian Pickstock, CEO, IAB NZ, IAB NZ

The Coalition for Better Ads has rolled out its recommended ad formats in the US and Europe and Google Chrome has thrown its weight behind the move by blocking ads that do not comply. Adrian will discuss the formats under scrutiny and how the Chrome initiative will on impact digital advertising in New Zealand.

Panel: Experiences over Impressions
11:55am - 12:15pm

Moderator:
Ryf Quail, Managing Director, MMS
Speakers:
Nic Gibbens, CEO & Director, PaperKite
Aine Hart, UX Director & Psychologist, Sitback
Adrian Pickstock, CEO, IAB NZ, IAB NZ
Romi Dexter, Director & Co-Founder, Hype & Dexter

For MMS Auckland 2018, we’d like to put forward a provocative idea. In the digital era, too much emphasis has been put on metrics. It’s not that measurement of results is wrong, how could it ever be? But it’s what we’re measuring that may need a thorough investigation and discussion.

Here’s the problem as we see it. We can easily measure CTR, impressions, share of voice, time on screen… the list goes on. But does ease of measurement equate to success for digital campaigns? Maybe we should be interested in the value that is actually delivered. Increasingly people are valuing experiences over impressions. For digital marketers, this translates directly to engagement.

People are valuing deeper and more meaningful experiences with brands. But experiences are far more difficult to quantify, harder to manage and therefore harder to scale. They’re also harder to convince a board of directors to sign off on. Yet the reality is that experiences provide genuine connections between brands and consumers.

Brand led round-table discussion
12:15pm - 12.45pm

Introducing our awesome new Spotlight Session led by Ryf Quail.

Networking Lunch
12:45pm - 1:35pm

Brought to you by Acquire Online

International Keynote: Designing for results in an experience driven market
1:40pm - 2:15pm

Speakers:
Aine Hart, UX Director & Psychologist, Sitback

According to Walker, customer experience will overtake price and product as the key differentiator between brands by 2020. In this experience driven market, how can we ensure we are providing first class digital experiences, and create a framework for measuring the performance of them.

Understanding what people are doing on our online platforms is only the first step. Toprovide leading experiences, we need to truly get to know our customers to uncover the why behind their actions, and use these insights to design experiences that truly match their expectations and motivations.

In this talk we will outline how Southern Cross Travel Insurance (SCTI) and Sitback partnered to use human centred design practices, underpinned by psychological principles to build empathy with travel insurance customers to redefine the experience of buying SCTI travel insurance online and an ongoing roadmap of experience enhancement and measurement.

Waging a war on ugly
2:15pm - 2:40pm

Speakers:
Aaron Taylor, Co-Founder, No Ugly

The world we live in is fierce and ruthlessly competitive and this dog-eat-dog mentality has created a lot of ugly. Global leaders with ugly beliefs, powerful influencers with ugly behaviours, businesses with ugly practices, and some ugly ingredients going into our food.

All of which means some ugly results in the way we treat each other, our environment and our health.

In this session hear from Aaron Taylor on how No Ugly has created a movement against ugly.

Coffee Break
2:40pm - 3:10pm

GDPR - are you ready?
3:10pm - 3:35pm

Speakers:
Marijke Timmers, Modern Marketing Consultant, Marketing Cube
Ryf Quail, Managing Director, MMS

Are Kiwi marketers ready for GDPR? The landmark legislation has far reaching implications for marketers all around the world, not just those in Europe. In this fireside chat we will examine the implications for a brand’s data and growth opportunities due to GDPR. Ask will there be a slow down in marketing spend as brands hold off in the first months? Look at the issues such as the cost of compliance and what to do if you are too late.

Closing Keynote: Creating McDonald’s brand experiences through Snapchat
3:35pm - 4:10pm

Speakers:
Joanne Mitchell, Director of Marketing, NZ, McDonald’s
Zoe Virtue, Social Media Director, Fuse NZ

The elusive millennial audience demands more from their experiences with brands, so brands need to do more to captivate them. McDonald’s identified this change in behaviour and looked to new platforms such as Snapchat to engage beyond the impression.

In this session McDonald’s, and Social Media agency Fuse, will talk through how they create always on and integrated Snapchat Campaigns that drive innovation, while holding true to their key brand personality pillars: Light hearted, playful, welcoming, dependable and humble.

Drinks + Networking: The 5 Digital Marketing Trends to Help You Plan for 2018, Brought to you by Sitecore
4:10 - 6:00

Speakers:
Robert Steers, Head of Digital & Partner , Step Change

Planning a digital marketing strategy for businesses in 2018 has never been a more exciting time. With technological trends that have emerged, marketers are left with great opportunities to connect with their brand’s target audience.

We want to share the 5 best digital marketing trends that leaders of challenger brands should know to plan their digital marketing strategy for 2018.

This session is brought to you by Sitecore

Closing Remarks
6:00pm - 6:10pm

Speakers:
Ryf Quail, Managing Director, MMS

Sponsors and Partners

Sponsors

Yellow
Kargo
PaperKite
Exponential
Acquire Online
Mediaworks
Salesforce Marketing Cloud
Marketing Cube
Sitecore
Pureprofile

Partners

123RF
Cyberbia
Brightcove
90 Seconds
Marketsoft
Adestra
Eat My Lunch
Pureprofile

Modern Marketing Summit

Our mission is to uncover innovative solutions to the marketing challenges facing a modern era. Marketing leaders view MMS as the place to connect, share, and learn about what's happening across the industry with a heavy focus on mobile and other emerging technology.

We curate conversations by bringing together industry leaders from ad technology and publishing companies to showcase what's new and next. In addition to the world-class speakers we put on stage, over 75% of the audience at our events is made up of senior-level brand and agency decision-makers. MMS is often home to breaking advances and gives you a platform to build an unfair advantage over your competitors.

HOW IT WORKS

The unique MMS model.

  • TARGETED BRAND & AGENCY NETWORKING

    Through a process of research and invitation requests, we select the brands & agencies with the most innovative live mobile campaigns and initiatives.

  • ONE-TO-ONE ENGAGEMENT

    Use our app one month prior to the event to start networking and plan who you want to meet on the day.

  • INSIGHT, INNOVATION & INTELLIGENCE

    Discover the trends, campaign insight and tactics that are giving marketers the edge on mobile.

  • THE MAGIC
    HAPPENS

    Through several touchpoints during the event, lasting relationships are formed, ideas are shared, problems are solved and business is done.


  • JOIN US

Prepare for a full day of compelling content, extraordinary speakers and networking opportunities of a lifetime. At this intimate, invitation-only event, we will hear from CEO’s, CMO’s, and CDO’s from top brands and agencies on the hottest topics facing digital and mobile today.

Advertiser and Agency Ticket Invitation Request

MMS Auckland 2018
Apr 12th, 2018 July 25th, 2017
Generator @ GridAKL
Level 1, The Workshop
12 Madden Street, Wynyard Quarter
Auckland
Generator @ GridAKL
Level 1, The Workshop
12 Madden Street, Wynyard Quarter
Auckland
&pli=1&uid=&sf=true&output=xml" class="button secondary">Add To Google Calendar
 

Request an Invite