Advertiser and Agency Ticket Invitation Request

MMS Chicago: The Now Economy
July 25th, 2017
Chicago, IL
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Melanie Gielen

Melanie Gielen

Head of Digital Ad Operations and Data Monetisation, Mediaworks - Mediaworks

Melanie Gielen is a sales, operations and programmatic specialist with extensive experience in working for a number of NZ Media owners such as TVNZ, Stuff and Mediaworks Limited. With more than 11 years’ experience, Melanie played the lead operations role in the launch of New Zealand's first Ondemand video platform in 2007 (TVNZ Ondemand), before she moved into a Sales Management role for Trade Me Jobs.

More recently she has been working at Mediaworks as the Head of Ad Operations & Monetisation, where she's responsible for digital monetisation, business strategies and leading successful Ad Operations team while leading the on-going development of the business's digital product.