Lynna Barrett

Lynna Barrett

Chief Digital Officer, National Tiles - National Tiles

An accomplished retail executive, Lynna Barrett has 15+ years extensive experience leading the e-commerce expansion strategy of companies including Cotton On Group, Best & Less and Billabong Group.

Currently the Chief Digital Officer of National Tiles, Lynna has led the dramatic digital transformation strategy of the business generating significant e-commerce sales growth, including propelling nationalities.com.au to the #1 ranking tile website in Australia. Inside Retail recently announced National Tiles as Runner Up for the 2019 Retailer Awards Customer Experience of the Year category.

Lynna’s consumer-centric mindset has been acquired through stakeholder roles across the retail and wholesale sector including digital pure play and omni-channel formats. Her wealth of retail experience across all functions has contributed significantly to building highly profitable end-to-end operating models and go-to market e-commerce strategies. She credits her success to her hands on approach, insight driven decision-making and relentless pursuit to improve and challenge the status quo.

She is passionate about communicating her vision and gaining buy in and trust from key stakeholders to inspire and turn vision into a reality, partnering with each function to innovate and evolve to meet the rapid changes in consumer behaviour. She is considered by her colleagues to be the catalyst of change and goes the extra mile to develop and promote young talent and provide mentoring and guidance to industry newcomers.

Lynna is an alumni of Chief Executive Women (CEW), the pre-eminent organisation representing Australia’s most senior women leaders from the corporate, public service, academic and not-for-profit sectors.