As a seasoned digital advertising specialist and ‘sustainability warrior’, Josh has recently joined Stuff from Trade Me. As the Head of Advertising, he transitioned Trade Me's digital advertising business to a data-lead audience insights business, increasing revenue from $14m to $20m, while grandfathering $5m in unsustainable business partnerships.
Previously, Josh founded NZ's largest advertising network Adhub, where he was Managing Director for five years, with exclusive representation of more than 40 websites,10 staff and $5m in revenue.
Josh also led the Accidental Eco Warriors campaign about Trade Me’s positive impact on diverting waste from landfill and formed the sustainable Trade Me group of 60 employees. He has has also held positions at TVNZ, IABNZ and APN/ACP Media.