MMS Auckland Advisory Board
I am a proven leader in the corporate sector, as well as in startups, I have consistently demonstrated my ability to drive business results through; setting a clear business strategy, building & leading teams, driving culture & engagement, product & commercial development, financial & market analysis and business & digital transformation.
A senior marketer/digital specialist with over 15 years experience working with a range of international consumer brands. Broad consumer marketing and sales experience from TV to digital ecommerce. Including creative & communications strategy, marketing mix modelling/econometrics, channel integration, attribution modelling, user journey/sales funnel & CVR optimisation and marketplace trading.
In a twenty year career I've always been attracted to innovation and disruption. Since 2003 I've created value for organisations in areas and sectors undergoing digital transition, utilising digital, ecommerce, and technology strategies to create better products and processes. My work spans the rise of customer-first digital thinking, and is aligned with strictly commercial business planning and analysis. This gives me a clear-eyed view of technology as an enabler of commercial opportunity, and means I'm at my best using technology to leverage an organisation's existing assets into adjacent markets and new revenue areas.
With a strong strategic and consultative base, I am experienced in most areas of customer-centric business. A clear communicator, and with excellent stakeholder management skills from my background in sales and marketing, I understand wider business imperatives, and give confidence to both my team and the organisation around my message.
I am an integrated marketing professional with a particular focus on digital, and a passion for the disruption of technology and innovation.
I have developed strategy and implemented campaigns for major brands at a local and global level and have worked across a broad range of sectors including financial services, air travel, retail, FMCG and automotive.
My experience extends across developing brand, social media and content strategies as well as leading cross functional agency teams to deliver web builds, integrated brand campaigns, video content, TV, mobile apps, e-commerce, SEO, SEM, and analytics.
I am a passionate digital media leader with experience spanning the US & abroad.
I have held posts specializing in full communications planning as well digital media investment, from strategy through to operations. Off the back of this experience I have a love and respect for addressable buying, data management and innovative techniques in VVF, social & search.
I’m brave, creative, and confident. I'm a strong leader who likes to look at challenges from different angles, to cut through the ‘everyday’ in order to bring about innovative solutions that work.
I fundamentally believe that a winning idea can come from anywhere, a small insight, and at any time. See less See less of Sheryl’s summary
Adrian is a adviser and coach to CEOs and senior management teams in New Zealand.
An internationally Certified Gazelles coach, Outthinkers strategist and StartMesh partner, he helps companies establish and implement strategies and execution plans to achieve their growth objectives using the resources and IP of, amongst others, StartMesh, Mastering the Rockefeller Habits, Scaling Up and Outthink the Competition.
In addition to his access to best-in-class education and training resources, Adrian draws on his extensive international business experience, to help develop a unique, personalised blueprint for success.
Specialities: Mobile advertising and mobile content services, P&L management, strategic sales, commercial development, sales team management, account management, internal process development, gambling law and regulation, industry code of compliance
I am a strategic, confident and influential marketer. I have a proven track record of leading and inspiring marketing teams in a constantly evolving and competitive environment, where consumer demands are shifting and mobile is at the heart of success. I love the challenge of building brands, driving innovation and pioneering change to stay in front of competitors.
The digital landscape is constantly challenging the way people engage products and services. Digital is no longer just a part of marketing but a strategic pillar within any business to connect, engage and build loyalty with its customers, by providing marketing, customer utility and internal transformation to drive efficiency and simplicity to any business.
I am a passionate Digital advocate who believes that an effective digital transformation can be the cornerstone of any business when digital strategy is being formulated on top of customer data. This is what i love to do and thrive on adding value to both customers and business.
Having been a part of both retail B2C and B2B brands, I have gained a fantastic over all perspective in digital strategy, implementations and projects, managing media activity, social teams, digital projects and ecommerce optimisation, coordinating with internal logistics teams, IT, Marketing and external agencies. Most importantly ive gain a clear and pragmatic view on how digital can support, enhance and sometimes replace wider marketing activity.
For the last 8 years The team and I have worked to grow YoungShand into one of New Zealand's leading Digital Agencies. Over this time we've managed to grow a team of over 50 people, set up a joint venture development centre in India and get a software startup up and running in New York.
I've had an interesting career so far, I started life as an accountant but soon realised that all the interesting decisions where happening in the sales and marketing side of the business. So I waited for the right opportunity, went back to school to get a marketing degree and then spent 20 years working in a variety of sales and marketing roles including, General Manager Sales & Marketing ihug, Sales & Marketing Manager ICPbio and Group Brand Manager at Air New Zealand.
Ryf enjoys a strong network across the Asia Pacific region which he has cultivated across his career. He holds an MBA from the University of Otago Business School and is passionate about change and the continual learning required to keep ahead of the curve.
Managing Director, ANZ
In digital since dial-up, Rob is a passionate and curious mobile/digital advocate, motivated by a determination to help businesses harness their potential in the evolving digital marketing age.
During a career spanning two decades, Rob has made his name as a pioneer of digital and its “bleeding edge”. Prior to founding Zeus Unwired, Rob was the Regional Director – Pacific at InMobi, where he worked to bring the InMobi proposition to Australia and New Zealand by developing Publisher, Advertiser and Agency relations.
Content Director, APAC
Entering the big bad world of digital advertising in the early 2000's, from a background in Finance as a sales auditor moving into online with its analytical nature was straight forward transition. I have been on the forefront of digital, working alongside some of the industry’s top people and with some of New Zealand’s largest advertisers.
My years in media have allowed me to develop a broad skill set working across many different clients as well as varied objectives from brand engagement, message retention through to direct response. I have always had a strategic aspect to my roles, providing strategic consulting to some of New Zealand’s largest brands, specifically on how they can improve upon new and existing channels to grow revenue.
I have been heavily involved with the local interactive industry board IAB ((Interactive Advertising Bureau) over the years and have also been a member on the NZ board. This has allowed me to mix with some of the best in the industry and work on projects that will aid the NZ industry to push forward in line with offshore trends.I enjoy getting my hands dirty, so tend to dive deep into new ventures to learn as much as I can about them, so I am able to deliver the top results to my clients.
Specialties: Digital Advertising Strategies, Media Planning, Search Marketing, Social Media Strategies, Campaign Analysis, Ad Serving, Measurement.