As Country Manager, Australia, Adele provides support to all assets of the business while also helping lead and evaluate new market and growth opportunities. With 10+ years of digital experience, Adele has carved out a reputation as one of the top authorities on programmatic media trading in Australia and the broader APAC region. Securing a role at ninemsn in the digital sales team after finishing University, Adele got her first taste of the power of technology in the digital ecosystem, running and optimising performance campaigns using Atlas. For Adele, technology has allowed her to develop a childhood love of solving puzzles into a career focused on tackling complex issues for digital publishers.
Joining Yahoo!7, Adele found and lead its Direct Response business, using one of the first real time trading platforms RightMedia. In 2012, Adele joined Rubicon Project, at that time, an up and coming technology player now synonymous with programmatic trading. In the three and a half years that followed, Adele rose to head of regional operations leading a team of 10 across APAC and building an outstanding reputation among many of the most distinguished media owners in the market, including: News Corp, eBay, Realestate.com.au, Fairfax Digital NZ, TradeMe, The Guardian, Domain.
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